We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Google (GOOGL) Targets Video Ad Dollars with FameBit Buy
Read MoreHide Full Article
Alphabet Inc.’s (GOOGL - Free Report) Google announced the acquisition of digital marketing startup FameBit yesterday for an undisclosed amount.
FameBit’s technology platform connects brands with content creators on platforms such as YouTube, Facebook , Instagram and Twitter and helps them work together for product placement and promotion.
FameBit’s Potential
In its short three-year journey, Famebit’s digital marketing platform has become considerably popular. The company has worked with big brands such as Canon, Adidas, Sony , Rovio, Conair, Paramount, Marvel, L’Oréal, Fiji Water GameFly, and Office Depot.
The company claims that it has helped brands and creators to work on more than 25,000 branded videos, creating over 2 billion minutes of watch time.
Google’s Interest
Online and mobile video consumption is soaring and Alphabet is strongly positioned with its YouTube platform. In a bid to target TV ad revenue, Alphabet allowed third-party (Nielsen and comScore) tagging of YouTube videos to determine the effectiveness of ads on the platform versus ads shown on TV. The Google Preferred program pulls out the top 5% of the most engaging content on YouTube for advertisers.
So, the buyout appears to be a part of Google’s intensified efforts to target ad revenues. Beyond YouTube, FameBit can connect brands to content creators on other platforms as well, thereby expanding Google’s content opportunities and contributing to its ad revenues.
Google stated that post the acquisition, FameBit will continue to operate as an independent organization and creators will have freedom with the way they want to work with brands.
Google’s vice president of product management Ariel Bardin stated in a blog post, “We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenues into the online video community.”
Beyond this Analyst Blog, would you like to see Zacks' best recommendations that are not available to the public? Our Executive VP, Steve Reitmeister, knows when key trades are about to be triggered and which of our experts has the hottest hand. Click to see them now>>
Unique Zacks Analysis of Your Chosen Ticker
Pick one free report - opportunity may be withdrawn at any time
Image: Bigstock
Google (GOOGL) Targets Video Ad Dollars with FameBit Buy
Alphabet Inc.’s (GOOGL - Free Report) Google announced the acquisition of digital marketing startup FameBit yesterday for an undisclosed amount.
FameBit’s technology platform connects brands with content creators on platforms such as YouTube, Facebook , Instagram and Twitter and helps them work together for product placement and promotion.
FameBit’s Potential
In its short three-year journey, Famebit’s digital marketing platform has become considerably popular. The company has worked with big brands such as Canon, Adidas, Sony , Rovio, Conair, Paramount, Marvel, L’Oréal, Fiji Water GameFly, and Office Depot.
The company claims that it has helped brands and creators to work on more than 25,000 branded videos, creating over 2 billion minutes of watch time.
Google’s Interest
Online and mobile video consumption is soaring and Alphabet is strongly positioned with its YouTube platform. In a bid to target TV ad revenue, Alphabet allowed third-party (Nielsen and comScore) tagging of YouTube videos to determine the effectiveness of ads on the platform versus ads shown on TV. The Google Preferred program pulls out the top 5% of the most engaging content on YouTube for advertisers.
So, the buyout appears to be a part of Google’s intensified efforts to target ad revenues. Beyond YouTube, FameBit can connect brands to content creators on other platforms as well, thereby expanding Google’s content opportunities and contributing to its ad revenues.
ALPHABET INC-A PRICE
ALPHABET INC-A Price | ALPHABET INC-A Quote
Google stated that post the acquisition, FameBit will continue to operate as an independent organization and creators will have freedom with the way they want to work with brands.
Google’s vice president of product management Ariel Bardin stated in a blog post, “We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenues into the online video community.”
Zacks Rank
Currently, Alphabet is a Zacks Rank #2 (Buy) stock. You can see the complete list of today’s Zacks #1 Rank stocks here.
Confidential from Zacks
Beyond this Analyst Blog, would you like to see Zacks' best recommendations that are not available to the public? Our Executive VP, Steve Reitmeister, knows when key trades are about to be triggered and which of our experts has the hottest hand. Click to see them now>>