Shares of action camera maker GoPro (GPRO Quick QuoteGPRO - Free Report) fell more than 4.1% Thursday after the company announced that it has temporarily halted the sale of its latest camera model, the HERO5, on Amazon (AMZN Quick QuoteAMZN - Free Report) .

With investors already concerned about GoPro’s revenue, the temporary stoppage of Amazon sales is certain to frustrate many. The company relies on the e-commerce giant for about 12% to 14% of its revenue, according to Piper Jaffray analyst Erinn Murphy.

GoPro was reportedly unhappy about Amazon listing the camera for less than the agreed-upon price, although a company spokeswoman said GoPro will resume shipping to Amazon in just a few weeks.

One reason why pricing on e-commerce platforms like Amazon may concern GoPro is that brick-and-mortar retailers like Best Buy (BBY Quick QuoteBBY - Free Report) and Target (TGT Quick QuoteTGT - Free Report) are known to match competitor price on these products.

October tends to be a down month for consumer electronics, and it’s likely that this temporary disruption won’t affect GoPro’s pivotal holiday season sales.

"Nonetheless, this is a disruption of a key partner that we believe was not contemplated in guidance and we will continue to monitor the progress of this channel partner into the Holiday season," said Murphy.

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