Reynolds American Inc. was a big mover last session, as the company saw its shares rise almost 14% on the day. The news led to far more shares changing hands than in a normal session, resulting in solid volume. This breaks the recent trend of the company, as the stock is now trading above the volatile price range of $46.29 to $48.78 in the past one-month time frame.

None of the estimates for this stock were revised over the past 30 days, while the Zacks Consensus Estimate moved lower, suggesting trouble down the road. So, make sure to keep an eye on this stock going forward to see if this recent move higher can last.

Reynolds American has a Zacks Rank #4 (Sell) while its Earnings ESP is 0.00%.

A better-ranked stock in the same industry is Turning Point Brands, Inc. (TPB Quick QuoteTPB - Free Report) , sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Is RAI going up? Or down? Predict to see what others think: Up or Down

Confidential from Zacks
Beyond this Tale of the Tape, would you like to see Zacks' best recommendations that are not available to the public? Our Executive VP, Steve Reitmeister, knows when key trades are about to be triggered and which of our experts has the hottest hand. Click to see them now>>