We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Neilsen's DAR Publisher Insights Boosts Digital Ad Ratings
Read MoreHide Full Article
Nielsen Holdings plc has launched a new advanced analytics solution under its Digital Ad Ratings (DAR) service.
The new service known as DAR Publisher Insights enables digital publishers to perform actionable and in-depth analysis of advertising campaign data especially in terms of reach and effectiveness.
Unlocking Crucial Ad Insights
DAR Publisher Insights ranks publishers per their ability to perform against reach and on-target percentage for campaigns and comparative to industry campaign norms and competitors.
The service’s analytics dashboard gives publishers access to custom metrics that include reach efficiency and incremental reach.
Publishers can now access audience attributes beyond age and gender such as household income, education, ethnicity and occupation for deeper audience verification.
Using this service, publishers can now perform return on ad spend research retroactively utilizing Nielsen Catalina Solutions and Nielsen Buyer Insights data.
Nielsen is emerging as the standard of measurement for digital video ads. Virtually all of the top 25 U.S. advertisers are asking for guarantees based on the company’s Digital Ad Ratings metric.
Beyond the U.S., the global Digital Ad Ratings footprint is set to cover 16 countries by the end of the year. This includes mobile.
The company has expanded the integration of Digital Ad Ratings in Google’s DoubleClick Bid Manager platform to seven new countries: France, Germany, Italy, Canada, Brazil, Australia and the U.K.
Social media behemoth, Facebook recently launched its new video ad buying product that uses Nielsen’s Digital Ad Ratings for the measurement of Facebook’s video ads. This shows a steady rise in global marketplace adoption of Digital Ad Ratings.
Zacks Rank & Stocks to Consider
Currently, Nielsenhas a Zacks Rank #4 (Sell). Better-ranked stocks in the broader technology sector include NVIDIA Corporation (NVDA - Free Report) , Kimball Electronics, Inc. (KE - Free Report) and Control4 Corporation , each sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
For the current year, the consensus estimate for NVIDIA has increased 33.3% in the past 30 days. Estimates for Kimball Electronics and Control4 have gone up by 8.1% and 10%, respectively, over the same time frame.
Zacks' Top Investment Ideas for Long-Term Profit
How would you like to see our best recommendations to help you find today’s most promising long-term stocks? Starting now, you can look inside our portfolios featuring stocks under $10, income stocks, value investments and more. These picks, which have double and triple-digit profit potential, are rarely available to the public. But you can see them now. Click here >>
Unique Zacks Analysis of Your Chosen Ticker
Pick one free report - opportunity may be withdrawn at any time
Image: Bigstock
Neilsen's DAR Publisher Insights Boosts Digital Ad Ratings
Nielsen Holdings plc has launched a new advanced analytics solution under its Digital Ad Ratings (DAR) service.
The new service known as DAR Publisher Insights enables digital publishers to perform actionable and in-depth analysis of advertising campaign data especially in terms of reach and effectiveness.
Unlocking Crucial Ad Insights
DAR Publisher Insights ranks publishers per their ability to perform against reach and on-target percentage for campaigns and comparative to industry campaign norms and competitors.
The service’s analytics dashboard gives publishers access to custom metrics that include reach efficiency and incremental reach.
Publishers can now access audience attributes beyond age and gender such as household income, education, ethnicity and occupation for deeper audience verification.
Using this service, publishers can now perform return on ad spend research retroactively utilizing Nielsen Catalina Solutions and Nielsen Buyer Insights data.
NIELSEN HOLDNGS Price
NIELSEN HOLDNGS Price | NIELSEN HOLDNGS Quote
Nielsen Sets the Benchmark
Nielsen is emerging as the standard of measurement for digital video ads. Virtually all of the top 25 U.S. advertisers are asking for guarantees based on the company’s Digital Ad Ratings metric.
Beyond the U.S., the global Digital Ad Ratings footprint is set to cover 16 countries by the end of the year. This includes mobile.
The company has expanded the integration of Digital Ad Ratings in Google’s DoubleClick Bid Manager platform to seven new countries: France, Germany, Italy, Canada, Brazil, Australia and the U.K.
Social media behemoth, Facebook recently launched its new video ad buying product that uses Nielsen’s Digital Ad Ratings for the measurement of Facebook’s video ads. This shows a steady rise in global marketplace adoption of Digital Ad Ratings.
Zacks Rank & Stocks to Consider
Currently, Nielsenhas a Zacks Rank #4 (Sell). Better-ranked stocks in the broader technology sector include NVIDIA Corporation (NVDA - Free Report) , Kimball Electronics, Inc. (KE - Free Report) and Control4 Corporation , each sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
For the current year, the consensus estimate for NVIDIA has increased 33.3% in the past 30 days. Estimates for Kimball Electronics and Control4 have gone up by 8.1% and 10%, respectively, over the same time frame.
Zacks' Top Investment Ideas for Long-Term Profit
How would you like to see our best recommendations to help you find today’s most promising long-term stocks? Starting now, you can look inside our portfolios featuring stocks under $10, income stocks, value investments and more. These picks, which have double and triple-digit profit potential, are rarely available to the public. But you can see them now. Click here >>