We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Adobe Closes TubeMogul Buyout to Boost Digital Marketing
Read MoreHide Full Article
Computer software giant Adobe Systems Inc. (ADBE - Free Report) completed its acquisition of a video advertising platform, TubeMogul , for $540 million, net of cash and debt.
Emeryville, CA based TubeMogul is a leading provider of video demand-side platform (DSP) that enables advertisers to plan, buy and measure video ads across mobile, desktops, television and streaming devices.
TubeMogul will merge with Adobe’s Digital Marketing business and Brett Wilson will continue as its CEO. The company plans to share more details regarding the integration of TubeMogul with Adobe Marketing Cloud at Adobe Summit which will be held from Mar 19–23, 2017.
On a year-to-date basis, shares of Adobe generated a return of 10.23% compared with the Zacks Computer Software industry’s gain of 10.41%.
Benefits
The deal will create the first end-to-end independent advertising and data management solution compatible with digital formats. Customers will get access to first-party data and measurement capacities leveraging on the combination of Adobe Marketing Cloud and TubeMogul’s video advertising platform.
Adobe’s executive vice president and general manager of Digital Marketing, Brad Rencher, said “The addition of TubeMogul will further strengthen Adobe’s leadership in digital marketing and advertising technology.”
Adobe Building Capabilities in Digital Marketing
Adobe entered the digital marketing space with the acquisition of Omniture. This is an area where corporate spending is on the rise. This can be attributed to the increasing adoption of cloud computing, social media and mobile devices, as well as the emergence of big data analytics.
Adobe has been building its position in the area with successive acquisitions (Neolane, Omniture, Day Software, Demdose, Auditude, Livefyre and Efficient Frontier) that enable it to provide analytics, targeting, social relevance and spend optimization.
We believe that the TubeMogul acquisition will help Adobe to further strengthen its foothold in the digital marketing space. The deal will enable advertisers to capitalize on online video campaigns, thereby expanding Adobe’s offerings. Moreover, with this acquisition, Adobe can distinguish its Marketing Cloud offering from the likes of Salesforce, IBM, Oracle (ORCL) and Pardot.
Cognex Corporation delivered a positive earnings surprise of 24.92% in the trailing four quarters.
Itron, Inc. delivered a positive earnings surprise of 30.55%, on average, in the trailing four quarters.
Zacks' Top Investment Ideas for Long-Term Profit
How would you like to see our best recommendations to help you find today’s most promising long-term stocks? Starting now, you can look inside our portfolios featuring stocks under $10, income stocks, value investments and more. These picks, which have double and triple-digit profit potential, are rarely available to the public. But you can see them now. Click here >>
Unique Zacks Analysis of Your Chosen Ticker
Pick one free report - opportunity may be withdrawn at any time
Image: Bigstock
Adobe Closes TubeMogul Buyout to Boost Digital Marketing
Computer software giant Adobe Systems Inc. (ADBE - Free Report) completed its acquisition of a video advertising platform, TubeMogul , for $540 million, net of cash and debt.
Emeryville, CA based TubeMogul is a leading provider of video demand-side platform (DSP) that enables advertisers to plan, buy and measure video ads across mobile, desktops, television and streaming devices.
TubeMogul will merge with Adobe’s Digital Marketing business and Brett Wilson will continue as its CEO. The company plans to share more details regarding the integration of TubeMogul with Adobe Marketing Cloud at Adobe Summit which will be held from Mar 19–23, 2017.
On a year-to-date basis, shares of Adobe generated a return of 10.23% compared with the Zacks Computer Software industry’s gain of 10.41%.
Benefits
The deal will create the first end-to-end independent advertising and data management solution compatible with digital formats. Customers will get access to first-party data and measurement capacities leveraging on the combination of Adobe Marketing Cloud and TubeMogul’s video advertising platform.
Adobe’s executive vice president and general manager of Digital Marketing, Brad Rencher, said “The addition of TubeMogul will further strengthen Adobe’s leadership in digital marketing and advertising technology.”
Adobe Building Capabilities in Digital Marketing
Adobe entered the digital marketing space with the acquisition of Omniture. This is an area where corporate spending is on the rise. This can be attributed to the increasing adoption of cloud computing, social media and mobile devices, as well as the emergence of big data analytics.
Adobe has been building its position in the area with successive acquisitions (Neolane, Omniture, Day Software, Demdose, Auditude, Livefyre and Efficient Frontier) that enable it to provide analytics, targeting, social relevance and spend optimization.
We believe that the TubeMogul acquisition will help Adobe to further strengthen its foothold in the digital marketing space. The deal will enable advertisers to capitalize on online video campaigns, thereby expanding Adobe’s offerings. Moreover, with this acquisition, Adobe can distinguish its Marketing Cloud offering from the likes of Salesforce, IBM, Oracle (ORCL) and Pardot.
ADOBE SYSTEMS Price and Consensus
ADOBE SYSTEMS Price and Consensus | ADOBE SYSTEMS Quote
Zacks Rank & Stocks to Consider
Adobe carries a Zacks Rank #4 (Sell). Some better-ranked stocks in the industry are Cognex Corporation (CGNX - Free Report) and Itron, Inc. (ITRI - Free Report) , sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
Cognex Corporation delivered a positive earnings surprise of 24.92% in the trailing four quarters.
Itron, Inc. delivered a positive earnings surprise of 30.55%, on average, in the trailing four quarters.
Zacks' Top Investment Ideas for Long-Term Profit
How would you like to see our best recommendations to help you find today’s most promising long-term stocks? Starting now, you can look inside our portfolios featuring stocks under $10, income stocks, value investments and more. These picks, which have double and triple-digit profit potential, are rarely available to the public. But you can see them now. Click here >>