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TripAdvisor, Expedia Partner for Instant Booking Platform

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The world's largest travel site TripAdvisor, Inc. (TRIP - Free Report) finally received Expedia’s (EXPE - Free Report) nod for its instant booking program.

The company announced yesterday that Expedia has agreed to add select hotel inventory from its brands to the instant booking program. Initially, the bookings will be available on TripAdvisor’s U.S. desktop site.

Expedia had previously denied participation but it appears that its growing interest in TripAdvisor, given the increasing popularity of the Instant Booking program, led to a change of plans. Priceline was the first online travel giant to join the program last year.

TripAdvisor Rides High on Instant Booking

TripAdvisor’s Instant Booking initiative is gaining momentum. The initiative, rolled out in June 2014, allows travelers to book a hotel through TripAdvisor’s booking partners on its mobile site or apps.

The entire booking process from selecting a room to disclosing personal and credit details is completed through Instant Booking, thus offering a seamless booking experience.

In Feb 2016, the company completed the expansion of its instant booking feature for major European markets on both desktop and mobile platforms. Going forward, TripAdvisor plans to roll out the Instant Booking initiative in Asia-Pacific and other American markets.

TRIPADVISOR INC Gross Margin (TTM)

These initiatives will boost the world’s largest online travel research company’s user base and conversion rates as users are now more likely to click on advertisers’ links for bookings rather than gathering information.

Year to date, TripAdvisor’s stock has underperformed the Zacks Internet Commerce industry, losing 42.77% as against the industry’s gain of 7.50%.

Drivers and Dampeners for Expedia

A solid travel booking platform, a strong travel market, contribution from a series of acquisitions, the Ctrip deal and management execution are the positives for Expedia.

On the flip side, foreign exchange headwinds, increased investments in the business, increasing competition across geographies and lack of ADR growth in emerging markets are concerns for the company.

The new deal appears to be a part of Expedia’s prudent growth plan for both domestic and international markets and will likely help it to counter the challenges.

Year to date, the stock has underperformed the Zacks Internet Commerce industry, having lost 5.80% as against the industry’s gain of 7.50%.

Zacks Rank

Both TripAdvisor and Expedia carry a Zacks Rank #3 (Hold). A better-ranked stock is NVIDIA Corporation (NVDA - Free Report) , sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

For the current year, the consensus estimate for NVIDIA has stayed unchanged at $2.43 in the past 30 days.

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