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DISH Networks to Offer Netflix Channels on Sling TV Platform

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DISH Networks Corp. will be streaming Netflix Inc.’s (NFLX - Free Report) programs through its over-the-top (OTT) Sling TV video streaming service. Notably, DISH is preparing to launch a streaming player called AirTV Player for the same reason.

Pay-TV Business Soft

Over the last couple of years, the internal dynamics of the U.S. pay-TV industry have been gradually shifting from cable and satellite TV operators to low-cost over-the-top service providers. The strong presence of online video streaming providers like Netflix and Hulu are posing significant threat to the existing pay-TV business model. Meanwhile, cord-cutting has become a serious concern for major pay-TV operators. DISH intends to check customer churn with its latest Sling TV offering.

Competition Rife

The fast growing video streaming service industry has attracted telecom giants to this space, which in turn has intensified competition. Telecom giants like Verizon Communications Inc. (VZ - Free Report) have introduced zero-rated plans for their online TV offering, making their offers cheaper than OTT providers. Moreover, Internet giants Amazon.com and Alphabet Inc. (GOOG - Free Report) are set to launch video streaming products in the upcoming year.

The Bottom Line

Many pay-TV players have adopted Netflix services on their set-top boxes to put a check on customer churn. Meanwhile, DISH has been focusing on rich content and media in its services. Also, we believe that expansion of its service to Apple TV and Play TV will propel growth for Sling TV in the coming years.

DISH presently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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