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Sales Initiatives to Drive Ruby Tuesday's (RT) Q2 Earnings?
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Tennessee-based casual dining restaurant chain, Ruby Tuesday, Inc. , is set to report fiscal second-quarter 2017 results on Jan 5, after the market closes. Last quarter the company had posted in-line earnings.
Let’s see how things are shaping up for this announcement.
Factors Likely to Influence this Quarter
Ruby Tuesday is aggressively pursuing brand transformation initiatives. From new menu items to limited time offers, executing marketing campaigns and re-imaging its restaurants, the company is leaving no stone unturned to satisfy customers and return to profits.
The company’s goal is to accelerate the traffic driving strategies of its “fresh start” initiatives that have been tested and are believed to positively impact its restaurant level performance. The initiatives include “Fresh New Menu”, “Fresh New Garden Bar”, and “Fresh Experience” that are expected to have influenced traffic and comps favorably in the to-be-reported quarter.
The company planned to roll out its fresh new menu in November and continue to prioritize remodeling of its restaurants on a market by market basis. Importantly, they expect improvement in guest traffic and momentum through limited time offers, in the fiscal second quarter.
However, Ruby Tuesday has incurred losses in three out of the last six quarters. In addition, higher labor costs and other expenses are expected to take a toll on the company’s profits in the quarter. Guest traffic is also threatened by the persistent softness in the casual dining industry and attractive discount offered by its competitors.
Here are a few stocks in the Retail-Restaurants industry that are likely to beat earnings estimates:
The Wendy’s Company (WEN - Free Report) , which has an Earnings ESP of +11.11% and carries a Zacks Rank #2 (Buy). You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.
McDonald's Corp. (MCD - Free Report) , with an Earnings ESP of +4.29% and a Zacks Rank #3 (Hold).
Zacks' Top 10 Stocks for 2017
In addition to the stocks discussed above, would you like to know about our 10 finest buy-and-hold tickers for the entirety of 2017?
Who wouldn't? As of early December, the 2016 Top 10 produced 5 double-digit winners including oil and natural gas giant Pioneer Natural Resources which racked up a stellar +50% gain. The new list is painstakingly hand-picked from 4,400 companies covered by the Zacks Rank. Be among the very first to see it>>
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Sales Initiatives to Drive Ruby Tuesday's (RT) Q2 Earnings?
Tennessee-based casual dining restaurant chain, Ruby Tuesday, Inc. , is set to report fiscal second-quarter 2017 results on Jan 5, after the market closes. Last quarter the company had posted in-line earnings.
Let’s see how things are shaping up for this announcement.
Factors Likely to Influence this Quarter
Ruby Tuesday is aggressively pursuing brand transformation initiatives. From new menu items to limited time offers, executing marketing campaigns and re-imaging its restaurants, the company is leaving no stone unturned to satisfy customers and return to profits.
The company’s goal is to accelerate the traffic driving strategies of its “fresh start” initiatives that have been tested and are believed to positively impact its restaurant level performance. The initiatives include “Fresh New Menu”, “Fresh New Garden Bar”, and “Fresh Experience” that are expected to have influenced traffic and comps favorably in the to-be-reported quarter.
The company planned to roll out its fresh new menu in November and continue to prioritize remodeling of its restaurants on a market by market basis. Importantly, they expect improvement in guest traffic and momentum through limited time offers, in the fiscal second quarter.
However, Ruby Tuesday has incurred losses in three out of the last six quarters. In addition, higher labor costs and other expenses are expected to take a toll on the company’s profits in the quarter. Guest traffic is also threatened by the persistent softness in the casual dining industry and attractive discount offered by its competitors.
RUBY TUESDAY Price and EPS Surprise
RUBY TUESDAY Price and EPS Surprise | RUBY TUESDAY Quote
Stocks to Consider
Here are a few stocks in the Retail-Restaurants industry that are likely to beat earnings estimates:
The Wendy’s Company (WEN - Free Report) , which has an Earnings ESP of +11.11% and carries a Zacks Rank #2 (Buy). You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.
Restaurant Brands International, Inc. (QSR - Free Report) , with an Earnings ESP of +2.38% and a Zacks Rank #2. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
McDonald's Corp. (MCD - Free Report) , with an Earnings ESP of +4.29% and a Zacks Rank #3 (Hold).
Zacks' Top 10 Stocks for 2017
In addition to the stocks discussed above, would you like to know about our 10 finest buy-and-hold tickers for the entirety of 2017?
Who wouldn't? As of early December, the 2016 Top 10 produced 5 double-digit winners including oil and natural gas giant Pioneer Natural Resources which racked up a stellar +50% gain. The new list is painstakingly hand-picked from 4,400 companies covered by the Zacks Rank. Be among the very first to see it>>