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Google: Announcements at CES Testify to its VR Expansion
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The announcements at the CES electronics show in Las Vegas have expanded themarket share of Alphabet Inc. (GOOGL - Free Report) owned search engine giant Google in the world of virtual and augmented reality.
At CES, Google’s hardware partners announced new devices featuring thecompany’s virtual reality (VR) and augmented reality (AR) technology.
Over the last one year, shares of Alphabet have been treading higher. The stock has returned 7.07% compared with the Internet Services industry’s gain of 5.54%.
Details
Chinese manufacturer Huawei Technologies Co. announced that two of its phones will soon feature Google’s Daydream View. The company also said that it is exploring opportunities for Tango with Google.
Meanwhile, Taiwanese computer-maker Asustek Computer announced that its ZenFone AR will support both Daydream and Google's Tango tool, which it developed in collaboration with Lenovo.
Analyst Opinion
Jan Dawson, an analyst from Jackdaw Research said, “While the announcements expand the line-up of participating phones, Google still has much to do to take its technology to the masses as Samsung Electronics Co, the largest Android manufacturer, has yet to sign on.” He added that “Google's ecosystem for both AR and VR is in the very early days.”
A few other analysts believe that though apps might stimulate smartphone demand, Google's technology needs to be available on a wider range of phones to persuade developers to build a platform for it.
Daydream View
Launched last year, Google Daydream View is an Android VR headset that is completely mobile centric. This means that only a smartphone can fit into the visor or headset that will allow the user to stream videos, play games or access apps. It is cheaper and simpler to use than its counterparts from Facebook and Sony .
Google has differentiated this product by putting a companion motion controller and making it compatible with other phones including Pixel.
Project Tango
Google’s Project Tango is a technology platform that uses computer vision, depth sensing and motion tracking to create on-screen 3D visuals, allowing users to explore their physical environments via their device.
Specialized hardware and software combine to let the device react to every movement of the user like when they step forward, backward, or lean side to side. Project Tango-enabled devices can even recognize places they have previously been to.
Bottom Line
The virtual reality market is still nascent but is being touted as the next big thing. IDC expects AR and VR headset shipments to grow at a CAGR of 108.3% from 2015 to 2020, reaching 76 million units.
Competition is already rife in the virtual reality headsets’ space. With HoloLens, Microsoft (MSFT - Free Report) is foraying into the world of 3-D headsets, where Facebook is already a strong player with Oculus Rift. Other Silicon Valley companies in the space include Sony's Project Morpheus and Samsung’s Gear VR such head.
While the companies are investing heavily to secure their own position in virtual reality headsets, these latest announcements are definitely expected to bear fruit in the near term and help Google to dominate the virtual reality market.
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Google: Announcements at CES Testify to its VR Expansion
The announcements at the CES electronics show in Las Vegas have expanded themarket share of Alphabet Inc. (GOOGL - Free Report) owned search engine giant Google in the world of virtual and augmented reality.
At CES, Google’s hardware partners announced new devices featuring thecompany’s virtual reality (VR) and augmented reality (AR) technology.
Over the last one year, shares of Alphabet have been treading higher. The stock has returned 7.07% compared with the Internet Services industry’s gain of 5.54%.
Details
Chinese manufacturer Huawei Technologies Co. announced that two of its phones will soon feature Google’s Daydream View. The company also said that it is exploring opportunities for Tango with Google.
Meanwhile, Taiwanese computer-maker Asustek Computer announced that its ZenFone AR will support both Daydream and Google's Tango tool, which it developed in collaboration with Lenovo.
Analyst Opinion
Jan Dawson, an analyst from Jackdaw Research said, “While the announcements expand the line-up of participating phones, Google still has much to do to take its technology to the masses as Samsung Electronics Co, the largest Android manufacturer, has yet to sign on.” He added that “Google's ecosystem for both AR and VR is in the very early days.”
A few other analysts believe that though apps might stimulate smartphone demand, Google's technology needs to be available on a wider range of phones to persuade developers to build a platform for it.
Daydream View
Launched last year, Google Daydream View is an Android VR headset that is completely mobile centric. This means that only a smartphone can fit into the visor or headset that will allow the user to stream videos, play games or access apps. It is cheaper and simpler to use than its counterparts from Facebook and Sony .
Google has differentiated this product by putting a companion motion controller and making it compatible with other phones including Pixel.
Project Tango
Google’s Project Tango is a technology platform that uses computer vision, depth sensing and motion tracking to create on-screen 3D visuals, allowing users to explore their physical environments via their device.
Specialized hardware and software combine to let the device react to every movement of the user like when they step forward, backward, or lean side to side. Project Tango-enabled devices can even recognize places they have previously been to.
Bottom Line
The virtual reality market is still nascent but is being touted as the next big thing. IDC expects AR and VR headset shipments to grow at a CAGR of 108.3% from 2015 to 2020, reaching 76 million units.
Competition is already rife in the virtual reality headsets’ space. With HoloLens, Microsoft (MSFT - Free Report) is foraying into the world of 3-D headsets, where Facebook is already a strong player with Oculus Rift. Other Silicon Valley companies in the space include Sony's Project Morpheus and Samsung’s Gear VR such head.
While the companies are investing heavily to secure their own position in virtual reality headsets, these latest announcements are definitely expected to bear fruit in the near term and help Google to dominate the virtual reality market.
ALPHABET INC-A Price and Consensus
ALPHABET INC-A Price and Consensus | ALPHABET INC-A Quote
Zacks Rank
At present, Alphabet has a Zacks Rank #3 (Hold).
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