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TripAdvisor & Hilton Partner on Instant Booking Platform
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The world's largest travel site TripAdvisor, Inc. (TRIP - Free Report) announced a partnership with leading hotelier Hilton Worldwide Holdings Inc. (HLT - Free Report) .
Hilton now becomes the latest major hotel company to join TripAdvisor’s instant booking platform. Last year, the travel site had added the Marriott International (MAR - Free Report) hotel portfolio to its Instant Booking platform. Also, in Dec 2016, Expedia (EXPE - Free Report) gave the nod to TripAdvisor’s instant booking program. It agreed to add a select hotel inventory from its brands to the instant booking program.
Over the last one year, TripAdvisor’s stock has underperformed the Zacks Electronic Commerce industry, losing 34.02% against the industry’s gain of 25.98%.
Partnership Details
Per the partnership, TripAdvisor will add Hilton's portfolio of 13 global brands to its Instant Booking platform. Beginning in early 2017, users can click on the "Book on TripAdvisor" button to make a hassle-free hotel reservation at any Hilton hotel worldwide, without leaving the TripAdvisor website. Also, customer support inquiries will be handled by Hilton representatives, thus offering a more efficient hotel booking experience.
Hilton comprises nearly 789,000 rooms across 104 countries and territories. Given the company's solid transient business, property locations and strong brand recognition, TripAdvisor will further increase its instant booking inventory and give travelers wider booking options. It will help the company to increase its conversion rates as users are now more likely to click on the link for booking rather than just for gathering information.
Robin Ingle, senior vice president at TripAdvisor said, “Hilton is a longtime partner and we are thrilled to add their portfolio of brands to our instant booking marketplace.We're pleased that our community of travelers and partners alike are finding instant booking such an attractive option."
TripAdvisor Rides High on Instant Booking
TripAdvisor’s Instant Booking initiative is gaining momentum. The initiative, rolled out in Jun 2014, allows travelers to book a hotel through TripAdvisor’s booking partners on its mobile site or apps.
The entire booking process from selecting a room to disclosing personal and credit details is completed through Instant Booking, thus ensuring a seamless booking experience.
In Feb 2016, the company completed the expansion of its instant booking feature for major European markets on both desktop and mobile platforms. Going forward, TripAdvisor plans to roll out the Instant Booking initiative in the Asia-Pacific and other American markets.
These initiatives will boost the world’s largest online travel research company’s user base and conversion rates.
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TripAdvisor & Hilton Partner on Instant Booking Platform
The world's largest travel site TripAdvisor, Inc. (TRIP - Free Report) announced a partnership with leading hotelier Hilton Worldwide Holdings Inc. (HLT - Free Report) .
Hilton now becomes the latest major hotel company to join TripAdvisor’s instant booking platform. Last year, the travel site had added the Marriott International (MAR - Free Report) hotel portfolio to its Instant Booking platform. Also, in Dec 2016, Expedia (EXPE - Free Report) gave the nod to TripAdvisor’s instant booking program. It agreed to add a select hotel inventory from its brands to the instant booking program.
Over the last one year, TripAdvisor’s stock has underperformed the Zacks Electronic Commerce industry, losing 34.02% against the industry’s gain of 25.98%.
Partnership Details
Per the partnership, TripAdvisor will add Hilton's portfolio of 13 global brands to its Instant Booking platform. Beginning in early 2017, users can click on the "Book on TripAdvisor" button to make a hassle-free hotel reservation at any Hilton hotel worldwide, without leaving the TripAdvisor website. Also, customer support inquiries will be handled by Hilton representatives, thus offering a more efficient hotel booking experience.
Hilton comprises nearly 789,000 rooms across 104 countries and territories. Given the company's solid transient business, property locations and strong brand recognition, TripAdvisor will further increase its instant booking inventory and give travelers wider booking options. It will help the company to increase its conversion rates as users are now more likely to click on the link for booking rather than just for gathering information.
Robin Ingle, senior vice president at TripAdvisor said, “Hilton is a longtime partner and we are thrilled to add their portfolio of brands to our instant booking marketplace.We're pleased that our community of travelers and partners alike are finding instant booking such an attractive option."
TripAdvisor Rides High on Instant Booking
TripAdvisor’s Instant Booking initiative is gaining momentum. The initiative, rolled out in Jun 2014, allows travelers to book a hotel through TripAdvisor’s booking partners on its mobile site or apps.
The entire booking process from selecting a room to disclosing personal and credit details is completed through Instant Booking, thus ensuring a seamless booking experience.
In Feb 2016, the company completed the expansion of its instant booking feature for major European markets on both desktop and mobile platforms. Going forward, TripAdvisor plans to roll out the Instant Booking initiative in the Asia-Pacific and other American markets.
These initiatives will boost the world’s largest online travel research company’s user base and conversion rates.
TripAdvisor, Inc. Price and Consensus
TripAdvisor, Inc. Price and Consensus | TripAdvisor, Inc. Quote
Zacks Rank
Both TripAdvisor and Hilton carry a Zacks Rank #5 (Strong Sell).
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Zacks' Top 10 Stocks for 2017
In addition to the stocks discussed above, would you like to know about our 10 finest tickers for the entirety of 2017?
Who wouldn't? These 10 are painstakingly hand-picked from 4,400 companies covered by the Zacks Rank. They are our primary picks to buy and hold. Be among the very first to see them >>