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WestRock Jointly Launches Connected Packaging Solutions

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The provider of paper and packaging solutions, WestRock Company (WRK - Free Report) unveiled connected packaging solutions for smart products. These packaging solutions have been developed through a partnership between WestRock, EVRYTHNG and Digimarc.

As part of this smart packaging collaboration, for paper-based consumer packaged goods (CPG) products, WestRock will print Digimarc Barcodes. These barcodes can be scanned by smartphones, point of sale scanners, and other machine vision devices. Then the packages will be integrated with the EVRYTHNG market-leading – IoT Platform – providing each package a unique Active Digital Identity and data profile in the cloud.

The partnership will deliver a cost-effective, highly scalable, IoT-enabled platform for smart products via packaging, in-store signage, and displays. This combination will make billions of packaged goods more intelligent, more interactive, more traceable and more valuable to CPG companies, retailers and their customers as well.

Moreover, WestRock will gain from the ongoing productivity and performance improvement programs across its manufacturing footprint, along with cost savings from capital investments. Further, manufacturing optimization and reductions from the elimination of duplicate corporate costs and support functions will drive results.

WestRock has outperformed the Zacks categorized Paper & Paper Products industry in the past one year. In the said time frame, the company’s shares have surged 37.6%, while the industry increased 31.8%.

 



Zacks Rank & Key Picks

WestRock currently carries a Zacks Rank #3 (Hold).

Some better-ranked stocks in the same sector include FibriaCelulose S.A. , Ryerson Holding Corporation (RYI - Free Report) and The Chemours Company (CC - Free Report) .

FibriaCelulose sports a Zacks Rank #1 (Strong Buy) and has an impressive track record of earnings surprise with an average positive earnings surprise of 20.49%, for the last four quarters. You can see the complete list of today’s Zacks #1 Rank stocks here.

Ryerson Holding Corporation also boasts a Zacks Rank #1 and has an average earnings surprise of 47.57% for the trailing four quarters. Chemours Company, another Zacks Rank #1 stock, has an average positive earnings surprise of 153.83% for the past four quarters.

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