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Acxiom Teams Up with Verve to Boost Mobile-based Marketing
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Acxiom Corporation , a formidable player in the field of marketing services and technology, has announced a partnership with Verve, a leading player in the location-powered mobile marketing space.
The partnership is expected to help marketers and agencies reach out to consumers in a more targeted manner by gaining insights as well as making advertisements more relevant by determining the location of the mobile devices. This will result in true consumer engagement, which will be beneficial for both advertisers and brands.
We note that Acxiom has been taking many strategic steps of late to position itself better in the omnichannel marketing space. Apart from the recent partnership, the acquisitions of Arbor and Circulate will also boost its position in the people-based marketing space. (Read More: Acxiom's LiveRamp Completes Buyouts of Arbor & Circulate).
Moreover, the company has recently announced the creation of a global data team to drive growth in its global data capabilities. The Verve deal is also a step in that direction and strengthens the company’s position in the mobile-based marketing space.
However, there is stiff competition in the sector with the presence of major players such as mobileStorm, Urban Airship and Tantago among others. As the company operates in a competitive landscape that is becoming more complex with low barriers to entry, such partnerships bode well for the company.
Stock Performance Overview
Shares of Acxiom have underperformed the broader Zacks Computers - IT Services industry over the last three years. While the industry gained 36.4%, the stock declined 21.2%
The underperformance of the stock could be attributed to escalating competition from smaller players, strength in U.S. dollar and soft macroeconomic conditions across the globe. However, Acxiom’s initiatives to position itself better among its peers through strategic acquisitions and partnerships bode well for the company.
Zacks Rank & Key Picks
At present, Acxiom carries a Zacks Rank #3 (Hold).
Notably, the consensus estimate for Barracuda’s fiscal year has improved to 35 cents from 31 cents over the last seven days.
Similarly, the consensus estimate for Cogint’s current quarter has remained stable at a loss of 10 cents over the last 30 days.
Last but not the least, the consensus estimate for Science Applications International’s fiscal year has improved to $3.36 from $3.31 over the last 60 days.
Zacks' Top 10 Stocks for 2017
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Who wouldn't? As of early December, the 2016 Top 10 produced 5 double-digit winners including oil and natural gas giant Pioneer Natural Resources which racked up a stellar +50% gain. The new list is painstakingly hand-picked from 4,400 companies covered by the Zacks Rank. Be among the very first to see it>>
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Acxiom Teams Up with Verve to Boost Mobile-based Marketing
Acxiom Corporation , a formidable player in the field of marketing services and technology, has announced a partnership with Verve, a leading player in the location-powered mobile marketing space.
The partnership is expected to help marketers and agencies reach out to consumers in a more targeted manner by gaining insights as well as making advertisements more relevant by determining the location of the mobile devices. This will result in true consumer engagement, which will be beneficial for both advertisers and brands.
Acxiom Corporation Price and Consensus
Acxiom Corporation Price and Consensus | Acxiom Corporation Quote
What Does this Mean for Acxiom?
We note that Acxiom has been taking many strategic steps of late to position itself better in the omnichannel marketing space. Apart from the recent partnership, the acquisitions of Arbor and Circulate will also boost its position in the people-based marketing space. (Read More: Acxiom's LiveRamp Completes Buyouts of Arbor & Circulate).
Moreover, the company has recently announced the creation of a global data team to drive growth in its global data capabilities. The Verve deal is also a step in that direction and strengthens the company’s position in the mobile-based marketing space.
However, there is stiff competition in the sector with the presence of major players such as mobileStorm, Urban Airship and Tantago among others. As the company operates in a competitive landscape that is becoming more complex with low barriers to entry, such partnerships bode well for the company.
Stock Performance Overview
Shares of Acxiom have underperformed the broader Zacks Computers - IT Services industry over the last three years. While the industry gained 36.4%, the stock declined 21.2%
The underperformance of the stock could be attributed to escalating competition from smaller players, strength in U.S. dollar and soft macroeconomic conditions across the globe. However, Acxiom’s initiatives to position itself better among its peers through strategic acquisitions and partnerships bode well for the company.
Zacks Rank & Key Picks
At present, Acxiom carries a Zacks Rank #3 (Hold).
Some better-ranked stocks in the broader technology space include Barracuda Networks, Inc. , Cogint, Inc. (COGT - Free Report) and Science Applications International Corporation (SAIC - Free Report) , each carrying a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Notably, the consensus estimate for Barracuda’s fiscal year has improved to 35 cents from 31 cents over the last seven days.
Similarly, the consensus estimate for Cogint’s current quarter has remained stable at a loss of 10 cents over the last 30 days.
Last but not the least, the consensus estimate for Science Applications International’s fiscal year has improved to $3.36 from $3.31 over the last 60 days.
Zacks' Top 10 Stocks for 2017
In addition to the stocks discussed above, would you like to know about our 10 finest buy-and-hold tickers for the entirety of 2017?
Who wouldn't? As of early December, the 2016 Top 10 produced 5 double-digit winners including oil and natural gas giant Pioneer Natural Resources which racked up a stellar +50% gain. The new list is painstakingly hand-picked from 4,400 companies covered by the Zacks Rank. Be among the very first to see it>>