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Get Your Passports: Norwegian Air's $65 Ticket to Europe is Finally Here

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On Thursday, Norwegian Air announced plans to offer nonstop transatlantic flights between the United States and Europe, with one-way tickets starting as low as $65. The low-cost airliner will add 10 new routes to three small Northeast airports in Providence, Rhode Island; Newburgh, New York; and Hartford, Connecticut.

The new routes will kick off in June, and include cities in Ireland, Northern Ireland, and Scotland. The $65 one-way ticket is a special introductory price, while special return fares will cost €69 or £69, depending on the destination. USA Today notes that “though overseas taxes can add the equivalent of up to $200 on Norwegian’s U.S.-bound flights.”

"We are pleased to announce our new highly anticipated transatlantic routes. Our new, nonstop service will enable tens of thousands of new travelers to fly between the continents much more comfortably and affordably," Norwegian Air CEO Bjørn Kjos said in a statement.

"Norwegian's latest transatlantic offering is not only great news for the traveling public, but also for the local US economies, as we will bring more tourists that will increase spending, consequently creating thousands of new local jobs,” he continued.

Over the long-term, Norwegian’s lowest fares on these routes will start at $99 one-way, which is still an incredible deal for a flight to Europe; a one-way ticket would normally cost travelers anywhere from $600-$2,000, depending on location and travel day. The $65 promotional price was extremely limited, and if you check the airline’s website today, you’ll notice not many tickets are left at that price.

To keep costs down, Norwegian decided to fly from smaller U.S. airports, and will use narrow-body 189-seat Boeing (BA - Free Report) 737-MAX aircraft, a smaller, single-aisle jet. The discount airliner first entered the U.S. market flying Boeing’s 787 Dreamliners.

Is a Low-Cost Model the Future?

This bargain flight effort is similar to what Icelandic upstart WOW Air has done over the past two years. The low-cost airline recently launched a sale with $70 fares from the U.S. West Coast to Europe with a stopover in Reykjavik, Iceland.

Norwegian Air and WOW operate similar business models to American discount airlines like Frontier, Spirit (SAVE - Free Report) , and Allegiant Air, owned by Allegiant Travel (ALGT - Free Report) . Low base fares are heavily advertised, drawing customers in, but then they are charged a ton for add-on items. Norwegian’s low price does not include baggage, food and drink, a seat reservation, blanket, or other typical perks. Once you factor those in, your ticket rises to a higher price.

Now, I doubt legacy carriers like American (AAL - Free Report) , Delta (DAL - Free Report) , and United Continental (UAL - Free Report) will offer fares to Europe anywhere near these prices, but Norwegian’s announcement is certainly a “your move now” declaration to the industry.

The three airline giants already offer “basic economy” packages, and Delta began rolling out the option a few years ago. Starting March 1, American Airlines will kick off its basic economy fares in 10 markets like Philadelphia-Fort Worth and Charlotte-Orlando. United will start its packages on April 18, but only on seven routes.

But Norwegian’s $65 nonstop, one-way flight to Europe is a bold move and real game changer, offering cost-conscious consumers the chance to travel to destinations they maybe have never been to before. While a low-cost airline model does come with plenty of concerns, Norwegian’s implementation of it has the potential to disrupt the airline industry as a whole.

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