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Harte Hanks Partners with Usermind to Enhance Portfolio

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Marketing services provider Harte Hanks, Inc. (HHS - Free Report) , recently announced its collaboration with Usermind's Customer Engagement Hub, to provide customers consulting and data management solutions.

Usermind offers highly personalized, data-driven solutions. These help companies get better insight and implement new processes to drive engagement, retention and revenues.

Per the deal, Harte Hanks will incorporate Usermind solutions into all their existing and planned marketing technology. Incorporating Usermind's state-of-the-art customer engagement hub into the company’s products will enable it to provide end-to-end solutions for businesses. This will help deliver enhanced customer experiences and improved sales performance.

This system will provide clients the option to use their preferred best-of-breed tools. It will also enable enterprises extract additional value from their existing MarTech stack, while reducing cost of ownership.

A market research report by Technavio predicts that the global advertising market will grow steadily and post a CAGR of approximately 6% by 2020. Based on this report, we can say that this deal will help augment the company’s revenues in the near future.

Harte Hanks underperformed the Zacks categorized Advertising and Marketing industry with an average loss of 6.6% compared with a decline of 2.3% for the latter, over of the last 90 days.

Headquartered in San Antonio, TX, Harte Hanks is a marketing services company, which provides relevant, connected and quality customer interactions across digital and traditional marketing.  The company continues to offer proficiency in product, pricing, channel optimization and promotion design. With 5,000 employees located across North America, Asia-Pacific and Europe, the company serves Fortune 500 clients, primarily in the telecommunications and technology industries. The company is focused on achieving higher revenues, through both organic growth strategies and acquisitions. It is planning to invest around $200 million for acquisitions in the next couple of years. 

Harte Hanks carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the industry include Hitachi, Ltd. (HTHIY - Free Report) , LSB Industries, Inc. (LXU - Free Report) and Bunzl plc (BZLFY - Free Report) , each carrying a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Hitachi has a long-term earnings growth expectation of 13% and is currently trading at a forward P/E of 13.4x.

LSB Industries has a long-term earnings growth expectation of 12%.

Bunzl has a long-term earnings growth expectation of 7.5% and is currently trading at a forward P/E of 20.2x.

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Lsb Industries Inc. (LXU) - free report >>

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