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Apple (AAPL) to Come Up With Video Messaging App Clips
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Apple Inc.’s (AAPL - Free Report) recently announced Clips, a video messaging app reflecting the company’s focus on gaining relevance in the video messaging app services market currently dominated by social media giant Facebook and Snapchat-parent Snap Inc. (SNAP - Free Report) . The app is set to hit App store in April, this year and will only be available to iOS users.
Clips allows users to create a medley of videos along with addition of animated captions, Live Titles (available in 36 different languages), emoji’s, speech bubbles and filters. Notably, these features are very similar to Snapchat’s stories feature. These videos can be shared directly to Facebook, Instagram, Snapchat, Youtube, Vimeo and Twitter .
If posted in Apple’s own Messages app (available with iOS 10 software), the iPhone-maker will suggest sharing (Smart Suggestion) based on frequent contacts and people in the video. Apple’s facial recognition software will help in tagging. Per Reuters, this predictive social feature is also very similar to what Facebook offers to its users.
All in all, Clips has not much new to offer (except the Live Titles possibly as noted by the Verge) in terms of feature. The Verge also notes that Clips is not a cloud-based app; hence the videos are only available in private domain, which can be an attractive feature for some users.
Clips to Boost Messages user-base
We note that messaging apps continue to gain significance, as recently revealed by a Gartner report. Per the report, messaging apps continued to attract users in the U.S., UK and China as compared with social media apps. Out of 3,021 respondents 71% used messaging apps, a 3% increase in 2016 over 2015. While social media respondents declined from 85% to 83% over the same period.
Per Gartner’s report, Facebook Messenger (81%) and WhatsApp (61%) were the most used mobile messaging apps among the U.S. and UK respondents. In China, WeChat (95%) retained its dominant position.
We believe that Clips will help Apple to expand Messages user-base in this markets going forward. The U.S., UK, China and Japan were the company’s top-grossing markets in 2016. Last year, Apple’s App Store generated record sales of more than $20 billion for developers, up almost 40% from 2015.
Stock Price Movement
We note that in the past one year, Apple has outperformed the S&P 500 market. While the stock has gained 31.7%, S&P 500’ witnessed an increase of 14.4%.
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Apple (AAPL) to Come Up With Video Messaging App Clips
Apple Inc.’s (AAPL - Free Report) recently announced Clips, a video messaging app reflecting the company’s focus on gaining relevance in the video messaging app services market currently dominated by social media giant Facebook and Snapchat-parent Snap Inc. (SNAP - Free Report) . The app is set to hit App store in April, this year and will only be available to iOS users.
Clips allows users to create a medley of videos along with addition of animated captions, Live Titles (available in 36 different languages), emoji’s, speech bubbles and filters. Notably, these features are very similar to Snapchat’s stories feature. These videos can be shared directly to Facebook, Instagram, Snapchat, Youtube, Vimeo and Twitter .
If posted in Apple’s own Messages app (available with iOS 10 software), the iPhone-maker will suggest sharing (Smart Suggestion) based on frequent contacts and people in the video. Apple’s facial recognition software will help in tagging. Per Reuters, this predictive social feature is also very similar to what Facebook offers to its users.
All in all, Clips has not much new to offer (except the Live Titles possibly as noted by the Verge) in terms of feature. The Verge also notes that Clips is not a cloud-based app; hence the videos are only available in private domain, which can be an attractive feature for some users.
Clips to Boost Messages user-base
We note that messaging apps continue to gain significance, as recently revealed by a Gartner report. Per the report, messaging apps continued to attract users in the U.S., UK and China as compared with social media apps. Out of 3,021 respondents 71% used messaging apps, a 3% increase in 2016 over 2015. While social media respondents declined from 85% to 83% over the same period.
Per Gartner’s report, Facebook Messenger (81%) and WhatsApp (61%) were the most used mobile messaging apps among the U.S. and UK respondents. In China, WeChat (95%) retained its dominant position.
Apple Inc. Revenue (TTM)
Apple Inc. Revenue (TTM) | Apple Inc. Quote
We believe that Clips will help Apple to expand Messages user-base in this markets going forward. The U.S., UK, China and Japan were the company’s top-grossing markets in 2016. Last year, Apple’s App Store generated record sales of more than $20 billion for developers, up almost 40% from 2015.
Stock Price Movement
We note that in the past one year, Apple has outperformed the S&P 500 market. While the stock has gained 31.7%, S&P 500’ witnessed an increase of 14.4%.
Currently, Apple has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
5 Trades Could Profit "Big-League" from Trump Policies
If the stocks above spark your interest, wait until you look into companies primed to make substantial gains from Washington's changing course.
Today Zacks reveals 5 tickers that could benefit from new trends like streamlined drug approvals, tariffs, lower taxes, higher interest rates, and spending surges in defense and infrastructure. See these buy recommendations now >>