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Walmart Buying Bonobos? What It Means for Its Digital Dreams

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  • (0:30) - Walmart In Talks To Purchase Bonobos
  • (2:30) - Walmart's Digital Acquisitions
  • (4:10) - Will Bonobos Lose Customers?
  • (6:10) - Episode Round Up: Podcast@Zacks.com

On today’s episode of Shopping for Stocks, Editor Maddy Johnson takes a look at Walmart’s (WMT - Free Report) reported takeover of premium men’s fashion retailer Bonobos.

This deal, if announced, would mark Walmart’s fourth online retail acquisition through its digital chief Marc Lore—Lore joined the company when Walmart bought Jet.com last year—in addition to women’s online retailer ModCloth, online shoe site ShoeBuy, and outdoor gear and apparel seller Moosejaw.

According to Recode, sources are saying both Walmart and Bonobos have agreed on a deal price, and that the transaction is in its final stages.

So what is Walmart’s angle here? What is Walmart planning on doing with an online women’s retailer, an online shoe site, an outdoor gear and apparel retailer, and now an upscale men’s fashion brand?

On the surface, these brand combinations make little sense, but if you look further, you’ll see that they actually work together.

In particular, Bonobos will likely greatly benefit from Walmart’s huge retail and distribution network, something that will help the company grow and expand. For Walmart, Bonobos gives the retailer that fashion edge, helping the company potentially reach those higher-end customers that are likely loyal Amazon (AMZN - Free Report) shoppers.

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Thanks for listening to this week’s episode of Shopping for Stocks!

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