VeriSign Teams Up with iLoop

VeriSign Inc. (VRSN - Analyst Report) recently announced a business relationship with iLoop Mobile to provide a dynamic short message service (SMS) marketing solution for large and small enterprise organizations. The two companies are offering a single solution – VeriSign's mobile aggregation and Mobile Enterprise Services with iLoop Mobile's robust mobile marketing technology platform.

The combined solution has been optimized for a variety of different brands and organizations ranging from advertising and direct marketing agencies to media, entertainment, professional sports and Web entities. This solution aims to eliminate complexities of launching mobile campaigns and services, making the launch of mobile initiatives worldwide faster and easier.

HP is currently using the integrated offering to power its mobile marketing campaigns and initiatives to its 80 million registered Snapfish users worldwide. The service, available now in select countries, will allow customers to easily navigate the Snapfish Website on their mobile phones and share photo albums on mobile phones through SMS. VeriSign and iLoop Mobile are powering the mobile photo sharing service through mobile sites, websites or a downloadable iPhone application.

The offering is packaged in easy-to-use marketing services solution that are pre-configured customer acquisition, sponsorships, customer loyalty and promotions/cross-selling campaigns designed for easy roll-out and delivery.

VeriSign provides essential Internet infrastructure services to companies, service providers and website owners.  VeriSign has three core offerings: Internet security, registry services, and communications services.  iLoop provides mobile marketing solutions and services.

As the internet spreads to mobile devices, we see VeriSign tapping this growth market with an array of value-added services. Moreover, we believe the company has substantial growth opportunities in the areas of intelligent supply chains, real-time publishing, and interactive television.