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Hilton (HLT) Expands in China with Second Hotel in Xi'an

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Hilton Worldwide Holdings Inc.’s (HLT - Free Report) flagship brand, Hilton Hotels & Resorts, recently announced the opening of Hilton Xi'an High-tech Zone, marking the brand’s second property in Xi'an city and China's Shaanxi Province. Notably, Xi'an is one of China's most famed tourist destinations.

Owned by Tian Li Enterprise Group Co., Ltd. and managed by Hilton, the 318-roomed hotel is suitably located in the heart of the city's High-tech Zone business district. It is also in close proximity to all the prominent destinations including the Terracotta Warriors, Big Wild Goose Pagoda, Tang Paradise, Bell Tower & Drum Tower, as well as several high-end shopping malls. In fact, the hotel is just 40 kilometers away from Xian Yang International Airport.

Notably, the hotel features fully-equipped conference rooms, convenient in-room amenities, various innovative food and beverage outlets, an executive lounge, a 24-hour fitness center, a heated indoor swimming pool and Hilton's signature eforea spa. Hilton Xi'an High-tech Zone caters to the needs of both locals and travelers and serves as a pertinent place to host corporate meetings and social gatherings.
 
The new property is also part of the company’s industry-leading guest loyalty program — Hilton Honors loyalty program — which serves millions of members worldwide.

Currently, Hilton Hotels & Resorts comprises 570 hotels across six continents, catering to the needs of business and leisure travelers alike with its state-of-the-art facilities and exceptional service.

Meanwhile, it is to be noted that Hitlon is consistently trying to expand its presence worldwide and capitalize on the demand for hotels in the international markets in addition to domestic lands.

Particularly, the company is committed to grow its presence in China. This is because it is a key strategic market where Hilton boasts a robust pipeline that is double its current portfolio, in ideal locations and with the right brands and partners. In fact, it recently opened its 100th hotel in the country and the new property further makes a solid addition to its North China portfolio.

Meanwhile, Hilton has joined the coveted S&P 500 index prior to the open of trading on Jun 19. We believe the company’s addition to the S&P 500 is a major positive, which should aid in enhancing share price returns.

Moreover, in January, Hilton completed the spin-offs of Park Hotels & Resorts, Inc. (PK - Free Report) and Hilton Grand Vacations Inc. (HGV - Free Report) , resulting in three independent, publicly traded companies. On the same day, the company affected the previously announced 1-for-3 reverse stock split. All these changes are expected to make Hilton a fee-based, capital efficient, and resilient business, having enormous growth potential worldwide.

Post split on Jan 4, the company’s shares have rallied 13.1% while the S&P 500 market recorded a gain of 7.8%.



However, Hilton’s international presence makes it vulnerable to lingering political uncertainties and economic downturns in certain parts of the world. Meanwhile, unfavorable currency translations and competition from larger hoteliers like Marriott International, Inc. (MAR - Free Report) could also hurt the company's top line.

Nevertheless, aggressive expansion policies, tremendous growth in loyalty program and its addition to the prestigious S&P 500 benchmark augur well for this Zacks Rank #2 (Buy) company. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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