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PVH Looks Impressive: Strategic Efforts to Sustain Growth

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Designer and marketer of apparel, footwear and accessories, PVH Corp. (PVH - Free Report) has been performing well amid uncertain macroeconomic environment. The company has a splendid earnings history, which reflects the strength of its diversified brand portfolio, impressive trends at its international business and efforts to keep pace with the evolving trends.

Driven by these factors and its healthy cash flows, this New York-based company has outperformed the Zacks categorized Textile – Apparel Manufacturing industry in the last one year. Evidently, the company’s shares have gained 6.3% over the past one year, as compared with the industry’s decline of 17.9%.

Strength of Brands

PVH Corp.’s diversified brand portfolio allows it to stay ahead of its peers and sustain its position in the industry. The company’s efficient marketing strategies, financial control and operating leverage facilitates each of its brands to develop further. Banking on the strength of many of its brands, particularly its premium Tommy Hilfiger and Calvin Klein, we believe that the company is poised for long-term growth.

Incidentally, PVH Corp’s first-quarter fiscal 2017 results gained from solid momentum at its premium Calvin Klein and Tommy Hilfiger brands, particularly in the international regions – with Europe and China being in the highlights. The robust brand structure and global growth platform hint at favorable prospects for the company.

Omnichannel Strategy – Need of the Hour
 
Consumers’ rapid shift toward online shopping is troubling most companies, as they are struggling to keep pace with the online giants like Amazon.com Inc. (AMZN - Free Report) . Consequently, retailers like Macy’s, Inc. (M - Free Report) and DICK’s Sporting Goods Inc. (DKS - Free Report) are concentrating on enhancing their omni-channel capabilities and optimizing store fleet.

Well, PVH Corp. is also undertaking significant steps to keep pace with the evolving retail trends and integrate consumers’ changing preferences into its operating decisions. In fact, these constant endeavors have helped the company to stay afloat even in a challenging retail landscape.

Some recent evidences of PVH Corp’s growth efforts include its agreement with Li & Fung, which is likely to enhance the former’s supply-chain network. Moreover, the company inked a deal to acquire True&Co, which is a direct-to-consumer intimate apparel online retailer. This deal underscores PVH Corp’s focus on making innovations and developing its omnichannel operations to enrich consumer experience.

Thus, we believe that PVH Corp. is moving in the right direction and these strategies will help it exploit opportunities in the lifestyle apparel market.
 
Yesterday & Tomorrow

A look at PVH Corp.’s past performance reveals that the company kept its positive earnings and sales surprise streak alive for the 12th and 3rd straight time, respectively in the recently reported first-quarter fiscal 2017. In fact, both the top and bottom line advanced year over year, alongside surpassing estimates.

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