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PPG Industries Launches MeasureColor Mobile Application

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PPG Industries’ (PPG - Free Report) industrial coating business has launched an innovative cloud-based platform, MeasureColor Mobile. To improve the speed and accuracy of color selection the platform combines a color-matching app and hand-held MeasureColor mobile scanning device that can identify color matches.

The bluetooth enabled scanning device interprets color data, calculates color difference and sends a color match to the MeasureColor mobile app which in turn eliminates the user’s lab work and lowers cost.

The platform, jointly developed with the founders of the MeasureColor mobile technology, contains extensive PPG product libraries for search and match functions for industrial power and liquid coatings.

The color-matching app contains industry-standard color communication and color match systems such as Munsell Color, Ral and Federal standard 595C along with a range of architectural paint colors that can be instantly cross referenced to a corresponding PPG-stocked color.

PPG Industries has underperformed the Zacks categorized Chemicals-Diversified industry over the last one year. The company’s shares have moved up around 4.9% over this period, compared with roughly 22.8% gain recorded by the industry.



PPG Industries is exposed to unfavorable currency exchange translation, especially in emerging markets. It also faces macroeconomic challenges and volatility in raw materials and energy costs.

The company sees higher raw materials costs on a year over year basis in second-quarter 2017. Moreover, some of its end-markets including marine still remain sluggish. The company also sees moderate growth rates in emerging economies in 2017.

PPG Industries, Inc. Price and Consensus

PPG Industries currently carries a Zacks Rank #4 (Sell).

Stocks to Consider

Some better-ranked companies in the chemical space include Koninklijke DSM NV , The Chemours Company (CC - Free Report) and BASF SE (BASFY - Free Report) .

Koninklijke has expected long-term growth of 7.7% and sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here..

Chemours has expected long-term growth of 15.5% and flaunts a Zacks Rank #1.

BASF has expected long-term growth of 8.9% and carries a Zacks Rank #2 (Buy).

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