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eBay Takes its Price Matching Program to United Kingdom
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In a bid to counter intensifying competition, eBay Inc. (EBAY - Free Report) has extended its price matching program to the U.K.
The online retail giant yesterday announced the launch of Price Match Guarantee on select items listed on its UK site. The announcement came just two weeks after the company announced the same program in the U.S.
We note that over the last one year, the eBay stock has underperformed the Zacks Internet - Commerce industry. It gained 45.1% compared with the industry’s gain of 49.4%. We expect ongoing replatforming and brand enhancement initiatives to lead to an upside.
Intelligent Use of Competitive Pricing
Like the U.S., eBay launched a coupon system in the U.K. to pay the difference in price. To avail the coupon, a shopper would have to point out that the same product is being offered at a lesser price by a competitor.
An item claimed for price match must be one of more than the 20,000 items sold through eBay Deals. Items being compared must be exactly the same and in stock at the time of claiming the price match. Six major online retailers - Amazon (AMZN - Free Report) , Tesco, Asda, Johnlewis, Currys and Argos are considered competitors in this program.
In the U.S. 50,000 items are available in eBay Deals and eligible for the program. Those considered competitors are Amazon, HomeDepot, Sears, Target (TGT - Free Report) , BestBuy, Jet.com, Wal-Mart (WMT - Free Report) or Wayfair. eBay Deals is open to all and does not require membership.
E-commerce, with a large user base worldwide, has turned out to be a sweet spot with more and more companies jumping into the area. To gain an edge and outmuscle rivals, many of these players are adopting the price match program, with eBay being the latest addition to the list.
As eBay’s core business continues to face tough competition from the likes of Amazon and Wal-Mart, the new move appears to be one of the many counter strategies to fend off competition.
It's hard to believe, even for us at Zacks. But while the market gained +18.8% from 2016 - Q1 2017, our top stock-picking screens have returned +157.0%, +128.0%, +97.8%, +94.7%, and +90.2% respectively.
And this outperformance has not just been a recent phenomenon. Over the years it has been remarkably consistent. From 2000 - Q1 2017, the composite yearly average gain for these strategies has beaten the market more than 11X over. Maybe even more remarkable is the fact that we're willing to share their latest stocks with you without cost or obligation. See Them Free>>
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eBay Takes its Price Matching Program to United Kingdom
In a bid to counter intensifying competition, eBay Inc. (EBAY - Free Report) has extended its price matching program to the U.K.
The online retail giant yesterday announced the launch of Price Match Guarantee on select items listed on its UK site. The announcement came just two weeks after the company announced the same program in the U.S.
We note that over the last one year, the eBay stock has underperformed the Zacks Internet - Commerce industry. It gained 45.1% compared with the industry’s gain of 49.4%. We expect ongoing replatforming and brand enhancement initiatives to lead to an upside.
Intelligent Use of Competitive Pricing
Like the U.S., eBay launched a coupon system in the U.K. to pay the difference in price. To avail the coupon, a shopper would have to point out that the same product is being offered at a lesser price by a competitor.
An item claimed for price match must be one of more than the 20,000 items sold through eBay Deals. Items being compared must be exactly the same and in stock at the time of claiming the price match. Six major online retailers - Amazon (AMZN - Free Report) , Tesco, Asda, Johnlewis, Currys and Argos are considered competitors in this program.
In the U.S. 50,000 items are available in eBay Deals and eligible for the program. Those considered competitors are Amazon, HomeDepot, Sears, Target (TGT - Free Report) , BestBuy, Jet.com, Wal-Mart (WMT - Free Report) or Wayfair. eBay Deals is open to all and does not require membership.
eBay Inc. Revenue (TTM)
eBay Inc. Revenue (TTM) | eBay Inc. Quote
Bottom Line
E-commerce, with a large user base worldwide, has turned out to be a sweet spot with more and more companies jumping into the area. To gain an edge and outmuscle rivals, many of these players are adopting the price match program, with eBay being the latest addition to the list.
As eBay’s core business continues to face tough competition from the likes of Amazon and Wal-Mart, the new move appears to be one of the many counter strategies to fend off competition.
Currently, eBay has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Today's Stocks from Zacks' Hottest Strategies
It's hard to believe, even for us at Zacks. But while the market gained +18.8% from 2016 - Q1 2017, our top stock-picking screens have returned +157.0%, +128.0%, +97.8%, +94.7%, and +90.2% respectively.
And this outperformance has not just been a recent phenomenon. Over the years it has been remarkably consistent. From 2000 - Q1 2017, the composite yearly average gain for these strategies has beaten the market more than 11X over. Maybe even more remarkable is the fact that we're willing to share their latest stocks with you without cost or obligation. See Them Free>>