Ralph Lauren’s Relocation to Triad

Polo Ralph Lauren Corp. (RL), a leading global designer and distributor of premium lifestyle products, has decided to relocate some of its distribution business from West Virginia to Piedmont Triad in order to consolidate its operation in the region. 

The company plans to close a warehouse and distribution center in Martinsburg, West Virginia in Dec 2010 and shift its children wear distribution operations to Piedmont Triad. The decision is likely to affect approximately 100 employees. Ralph Lauren intends to offer either relocation packages to the retrenched employees or severance-related benefits. 

The relocation of the facilities is primarily based on the decision to consolidate the distribution operations of the company. Ralph Lauren already has two facilities in High Point, a city in Piedmont Triad. These include a retail distribution center that was opened in 1991, and a 300,000 square feet distribution and facilitation center opened in 2008. 

Ralph Lauren’s portfolio includes premier global brands that are universally recognized and are associated with distinct design, luxury and quality. The company has an integrated business model that is flexible and encompasses retail, wholesale and licensing businesses, enabling it to expand into new markets and shopping environments.

Read the full analyst report on RL