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Will Lower North America Revenues Hurt Omnicom Q3 Earnings?

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Global marketing and corporate communications firm Omnicom Group Inc. (OMC - Free Report) is scheduled to report third-quarter 2017 results before the opening bell on Oct 17. In the quarter, the company is likely to report flat revenues in North America, which accounts for more than half of the total corporate revenues.

Whether this will hurt the bottom line of the company remains to be seen.

Shrinking Ad Budgets

Marketing and media budgets usually have a positive correlation with the economy. However, media spending is currently trending in the opposite direction as continued uncertainty related to Trump’s proposed policy changes and taxes have led to a drastic reduction in advertising budgets and client spends. Moreover, there has been a marked shift in the recent years as media consumption patterns have evolved from traditional to digital media.

Amid this backdrop, the Zacks Consensus Estimate for revenues from the North American market in the to-be-reported quarter is currently pegged at $2,187 million compared with second-quarter revenues of approximately $2,176 million. Revenues from Europe and Latin America are also expected to be sequentially low with respective estimates of $933 million and $111 million compared with reported revenues of $1,013 million and $121 million in the prior quarter.

In the present scenario, when the European economy is highly unpredictable particularly after the Brexit referendum, it becomes difficult for Omnicom to increase revenues and reduce costs. Brexit is also likely to result in higher tariff and non-tariff barriers to trade between the U.K. and the European Union, lowering the productivity of the company.

Other Key Factors

Strengthening U.S. dollar is further likely to affect Omnicom's revenues. As the company expands its international operations, it highly exposes itself to risks from foreign exchange barriers and uncertainty from monetary devaluation. In addition, the company faces huge concentration risk as it relies on a few big clients for its businesses. The lacklustre top-line performance is expected to contribute to sequentially lower earnings in the impending quarterly results.

Furthermore, our proven model does not conclusively show that Omnicom is likely to beat earnings this quarter as it does not possess the key components. A stock needs to have both a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) for this to happen. This is not the case here as you will see below:

Zacks ESP: Earnings ESP, which represents the difference between the Most Accurate estimate and the Zacks Consensus Estimate, is pegged at 0.00% as both stand at $1.10. You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.

Omnicom Group Inc. Price and EPS Surprise

 

Omnicom Group Inc. Price and EPS Surprise | Omnicom Group Inc. Quote

Zacks Rank: Omnicom has a Zacks Rank #2. While this increases the predictive power of ESP, we need to have a positive ESP to be confident about an earnings surprise.

Note that we caution against stocks with a Zacks Rank #4 or 5 (Sell-rated) going into the earnings announcement, especially when the company is seeing a negative estimate revisions momentum.

Stocks to Consider

Here are some companies that you may want to consider, as our model shows that these have the right combination of elements to post an earnings beat this quarter:

Applied Materials, Inc. (AMAT - Free Report) has an Earnings ESP of +0.19% and a Zacks Rank #1. You can see the complete list of today’s Zacks #1 Rank stocks here.

Synovus Financial Corp. (SNV - Free Report) has an Earnings ESP of +0.52% and a Zacks Rank #2.

KEMET Corporation (KEM - Free Report) has an Earnings ESP of +7.46% and a Zacks Rank #1.

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