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Zacks Industry Outlook Highlights: Expedia, TripAdvisor, Priceline Group, Marriott International and Hilton Worldwide Holdings

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For Immediate Release

Chicago, IL – November 1, 2017 – Today, Zacks Equity Research discusses the Industry: Hotels, Part 1, including Expedia Inc. (EXPE - Free Report) , TripAdvisor (TRIP - Free Report) , The Priceline Group Inc. , Marriott International, Inc. (MAR - Free Report) and Hilton Worldwide Holdings Inc. (HLT - Free Report) .

Industry: Hotels, Part 1

Link: https://www.zacks.com/commentary/134717/us-hotel-industry-outlook---november-2017

So far, 2017 has been welcoming for the U.S. hotel industry with moderate demand growth supporting increases in both occupancy and average daily rate (ADR). Resultantly, revenue per available room (RevPAR) witnessed a rise of 3.4% and 2.7%, respectively, in the first two quarters.

This is further reflected in the industry’s stock-price performance. Over the past year, the Zacks Hotels and Motels Industry has fared better than the broader S&P 500 index. While the industry has gained 36.1%, the broader index has added only 21%.

Though first-quarter GDP growth remained moderate at 1.2%, the economy picked up pace in the second quarter, expanding at an annual rate of 3.1%, better than initially estimated. We note that rising employment, higher real income, and increased household net worth reinforced consumer confidence and sentiment. This has resulted in a steady rise in business and leisure travel, and higher transaction volumes, which are likely to continue.

Going forward, consumer and business spending are expected to keep the mood upbeat, suggesting that the U.S. economy will remain on solid footing for the balance of 2017. In fact, the Atlanta Federal Reserve’s GDPNow model forecasts gross domestic product (GDP) to grow a healthy 2.7% (annualized rate) in third-quarter 2017.

However, peaking supply growth continues to be a meaningful downside risk and is expected to put pressure on pricing power, thereby tempering the performance somewhat.

What Do the Numbers Say?

Statistics underscore the expectation of moderating but positive performance by the hotel industry. A recent report by PricewaterhouseCoopers (PwC) shows that new supply is likely to rise 1.9% in 2017, slightly below the anticipated demand growth of 2.1%. This is likely to result in a 0.2% rise in occupancy rates in 2017 to 65.6%.Though ADR and RevPAR are projected to climb 2.1% and 2.3%, respectively, in 2017, the rate of increase will be less than the average growth recorded in the past few years.

Meanwhile, the Baird/STR Hotel Stock Index, which comprises 20 of the largest market capitalization hotel companies publicly traded on a U.S. exchange and attempts to characterize the performance of hotel stocks, rose 5.3% in September 2017. In fact, year to date, the index is up 16.6%. Higher interest rates, enhanced prospects for potential tax reform, and anticipated hurricane-related demand tailwinds aided the outperformance.

Additionally, according to Smith Travel Research (STR), a leading information and data provider for the lodging industry and Tourism Economics, U.S. hotels continue to witness robust improvement across all metrics. While overall occupancy at U.S. hotels was up 2.4% year over year for the week ended Oct 14, 2017, ADR rose 5.3%. Resultantly, RevPAR grew 7.8% in the same time frame.

Obstacles Facing Hoteliers

Uncertainty, both international and domestic, may continue to weigh on the performance of the U.S. lodging industry.

On the one hand, negative sentiment related to traveling to and from the United States given the Trump administration’s stringent policies on immigration and tourism visas is bad for hotels. On the other hand, if the U.S. dollar gains strength, this may keep the industry’s growth at check, given its impact on inbound, international travel.

Additionally, higher costs and increased supply along with pockets of geopolitical instability and economic slowdown are likely to continue to pose as headwinds.

Meanwhile, hoteliers have been focusing on renovation and digital and marketing initiatives to boost traffic and capitalize on growing tourism numbers. However, to do so, steep costs incurred by leading hoteliers are taking a toll on profits. Moreover, high labor costs will continue to be a major concern for hoteliers, and as they won’t be able to boost ADRs as much as they would like, their profits may be dented further. In fact, online travel agents like Expedia Inc., TripAdvisor and The Priceline Group Inc. are also limiting the pricing power of these brands.

Another major threat comes from home-sharing companies, like Airbnb, Inc., which offer digital service allowing travelers to book homes at holiday destinations. With lower overhead costs and far less regulations than what hotel companies have to comply with, these firms have made steady inroads into the industry and are grabbing share from giants like Marriott International, Inc. and Hilton Worldwide Holdings Inc. Notably, both the companies carry a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

What Can Drive Growth?

The hotel industry is particularly vulnerable to the ebbs and flows of economic conditions. So the present solid economic fundamentals that is likely to continue to spur consumer spending in the remaining of 2017, raises optimism for hoteliers. Moreover, hoteliers will be able to counter any economic volatility better, if they keep moving from owning real estate to franchising their brands and services.

Meanwhile, keeping aside the necessary hotel renovation and reconstruction which could be costly and time-consuming, other post-hurricane dynamics could work to the advantage of the lodging industry.

Also, hoteliers must look for ways to sustain their growth as online private accommodation aggregators flood the marketplace with new inventory. In fact, Marriott’s acquisition of Starwood Hotels & Resorts Worldwide Inc. was being viewed as a move to combat the rising threat from online travel agents and home-sharing companies.

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