Ford Tops in Vehicle Residual Value

After 36 months in service, the projected resale value of 2010 Ford (F - Analyst Report) vehicles (Ford, Lincoln and Mercury) has gone up by an average of $1,310 per vehicle compared to the 2009 model year. This is the largest increase compared to other automakers based in the U.S.

Ford accredited its improved quality and design as well as fuel economy in vehicles for the increase in residual value. For example, the redesigned 2010 Ford Taurus' projected average resale value after 36 months in service exceeded the 2009 Taurus by $4,862.

Further, some of Ford’s vehicles have succeeded in defeating Asian automakers, including Toyota (TM - Analyst Report), based on residual value after 36 months in service. For example, the 2010 Ford Fusion midsized sedan has been expected to be worth more than the 2010 Toyota Camry by $687. The residual value of the 2010 Ford Flex full-sized crossover also commands a $1,800 premium over the Toyota Highlander.

Last month, Ford succeeded in sustaining its strong position in the U.S. by posting flat sales at 122,846 vehicles. The automaker’s sale of crossovers, which imitates SUVs but with a higher fuel-efficiency, grew 26%. Its car sales rose 14%, driven by a fuel-efficient product line.

Ford’s auto sales in Europe’s 19 core markets have leapt 19.8% to 113,100 vehicles in November. This resulted in a year-to-date market share of 9.1% for the company, the highest since 1999.

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