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Hilton's Embassy Suites Serves Up New Menu to Drive Sales
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Hilton Worldwide Holdings Inc. (HLT - Free Report) is extremely driven toward enhancing its services through various initiatives to boost traffic and in turn sales.
Toward this end, Embassy Suites by Hilton — one of the 14 leading brands of Hilton — recently announced plans to launch two bar-centric lunch and dinner offerings — Brickstones Kitchen & Bar and E'Terie Bar & Grill and Food to Go. The brand is also reimaging its food & beverage offerings.
These initiatives will mark the start of a complete transformation of the brand’s food & beverage program.
Shares of Hilton have rallied 37.1% in the past six months, outperforming the industry’s gain of 32.7%.
Sales-Building Plans on Track
The recent move qualifies as one of the many sales-building initiatives that have been undertaken by Hilton. Through the addition of the lunch and dinner offerings, Hilton is trying to reach out to more guests and inspire them to stay beyond the complimentary hours for lunches and dinners.
Moreover, by providing full-service dining experience and fast-casual dining in a bar-like set up, the company is trying to appeal to the contemporary tastes of a wide range of customers.
In fact, the company’s latest introductions are in line with the current trend of jazzing up the food and bar offerings at many restaurants.
Hilton Honors: A Traffic Driver
These initiatives are part of Hilton’s strategy to enhance customer loyalty, primarily because Embassy Suites is under Hilton Honors — one of the largest loyalty programs in the hospitality space. With about 70 million members, this network has emerged as a valuable asset for the company. In fact, about 57% of all occupancy per night takes place through this program.
The company is continuously making multiple enhancements to its loyalty program in order to make it more customer-centric by driving value for guests and the overall system. In fact, Hilton recently announced a few updates to its guest loyalty program which ensures points for all members and the option for new elite tier bonus rates.
Our Take
We believe that the latest launches will enhance the Embassy Suites brand value. In the first nine months of 2017, the brand’s overall occupancy increased 80.2% year over year.
Zacks Rank & Other Stocks to Consider
Hilton carries a Zacks Rank #2 (Buy).
A few other top-ranked stocks in the hotel space are InterContinental Hotels Group PLC (IHG - Free Report) , Marriott International, Inc. (MAR - Free Report) and Choice Hotels International, Inc. (CHH - Free Report) . While Choice Hotels flaunts a Zacks Rank #1 (Strong Buy), InterContinental Hotels and Marriott carry a Zacks Rank #2. You can see the complete list of today’s Zacks #1 Rank stocks here.
Choice Hotels, Marriott and InterContinental’s 2018 earnings are expected to rise 20%, 21.6% and 30%, respectively.
The Hottest Tech Mega-Trend of All
Last year, it generated $8 billion in global revenues. By 2020, it's predicted to blast through the roof to $47 billion. Famed investor Mark Cuban says it will produce "the world's first trillionaires," but that should still leave plenty of money for regular investors who make the right trades early.
Image: Bigstock
Hilton's Embassy Suites Serves Up New Menu to Drive Sales
Hilton Worldwide Holdings Inc. (HLT - Free Report) is extremely driven toward enhancing its services through various initiatives to boost traffic and in turn sales.
Toward this end, Embassy Suites by Hilton — one of the 14 leading brands of Hilton — recently announced plans to launch two bar-centric lunch and dinner offerings — Brickstones Kitchen & Bar and E'Terie Bar & Grill and Food to Go. The brand is also reimaging its food & beverage offerings.
These initiatives will mark the start of a complete transformation of the brand’s food & beverage program.
Shares of Hilton have rallied 37.1% in the past six months, outperforming the industry’s gain of 32.7%.
Sales-Building Plans on Track
The recent move qualifies as one of the many sales-building initiatives that have been undertaken by Hilton. Through the addition of the lunch and dinner offerings, Hilton is trying to reach out to more guests and inspire them to stay beyond the complimentary hours for lunches and dinners.
Moreover, by providing full-service dining experience and fast-casual dining in a bar-like set up, the company is trying to appeal to the contemporary tastes of a wide range of customers.
In fact, the company’s latest introductions are in line with the current trend of jazzing up the food and bar offerings at many restaurants.
Hilton Honors: A Traffic Driver
These initiatives are part of Hilton’s strategy to enhance customer loyalty, primarily because Embassy Suites is under Hilton Honors — one of the largest loyalty programs in the hospitality space. With about 70 million members, this network has emerged as a valuable asset for the company. In fact, about 57% of all occupancy per night takes place through this program.
The company is continuously making multiple enhancements to its loyalty program in order to make it more customer-centric by driving value for guests and the overall system. In fact, Hilton recently announced a few updates to its guest loyalty program which ensures points for all members and the option for new elite tier bonus rates.
Our Take
We believe that the latest launches will enhance the Embassy Suites brand value. In the first nine months of 2017, the brand’s overall occupancy increased 80.2% year over year.
Zacks Rank & Other Stocks to Consider
Hilton carries a Zacks Rank #2 (Buy).
A few other top-ranked stocks in the hotel space are InterContinental Hotels Group PLC (IHG - Free Report) , Marriott International, Inc. (MAR - Free Report) and Choice Hotels International, Inc. (CHH - Free Report) . While Choice Hotels flaunts a Zacks Rank #1 (Strong Buy), InterContinental Hotels and Marriott carry a Zacks Rank #2. You can see the complete list of today’s Zacks #1 Rank stocks here.
Choice Hotels, Marriott and InterContinental’s 2018 earnings are expected to rise 20%, 21.6% and 30%, respectively.
The Hottest Tech Mega-Trend of All
Last year, it generated $8 billion in global revenues. By 2020, it's predicted to blast through the roof to $47 billion. Famed investor Mark Cuban says it will produce "the world's first trillionaires," but that should still leave plenty of money for regular investors who make the right trades early.
See Zacks' 3 Best Stocks to Play This Trend >>