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Facebook Rolls Out Express Wi-Fi App, Eyes Developing Market
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Facebook launched Express Wi-Fi app on Google Play Store that will help users to locate nearby Wi-Fi networks and buy data packs, reports TechCrunch.
While the company’s Express Wi-Fi service is already live in five countries namely India, Kenya, Tanzania, Nigeria and Indonesia, the app is currently available in Kenya and Indonesia.
We believe Facebook’s initiatives to provide “simple and secure way to access fast, affordable internet” will help the company expand its reach beyond the saturated domestic market and increase penetration in developing regions that remain under penetrated.
Focus to Expand User Base
Facebook’s strategy to boost its user base is evident from the continuous efforts it has been undertaking to solidify its position in developing nations.
For its Express Wi-Fi service, the company worked with carriers, Internet service providers and local entrepreneurs to help "expand connectivity to underserved locations around the world." Facebook launched it in India in 2017 after testing the service for two years.
Facebook also launched trimmed down version of applications called Facebook Lite in 2015 and Messenger Lite in 2016 to target users in emerging nations where data connection is weak and bandwidth lower.
In 2013, Facebook initiated its Internet.org project in partnership with major phone and equipment makers to increase Internet usage in developing countries. Subsequently, the company also persuaded mobile operators to join the program. Facebook has also taken measures like beaming network though satellites or even solar-powered drones in remote areas to address the lack of conventional technological infrastructure in these regions.
Facebook’s growth opportunity in the emerging markets is evident from its last quarterly results. The social media giant recorded 14% year-over-year increase in Daily Active Users (DAUs) to a staggering 1.40 billion, which was primarily attributed to growth in markets like India, Indonesia and Brazil. Notably, these markets represented 66% of 2.13 billion MAUs in the fourth quarter.
Moreover, we believe these initiatives will attract more advertisers to the platform and propel the company’s advertising revenues by expanding its audience base.
Long-term earnings growth for NVIDIA, Lam Research and Paycom is projected to be 10.3%, 14.9% and 25.8%, respectively.
More Stock News: This Is Bigger than the iPhone!
It could become the mother of all technological revolutions. Apple sold a mere 1 billion iPhones in 10 years but a new breakthrough is expected to generate more than 27 billion devices in just 3 years, creating a $1.7 trillion market.
Zacks has just released a Special Report that spotlights this fast-emerging phenomenon and 6 tickers for taking advantage of it. If you don't buy now, you may kick yourself in 2020.
Image: Bigstock
Facebook Rolls Out Express Wi-Fi App, Eyes Developing Market
Facebook launched Express Wi-Fi app on Google Play Store that will help users to locate nearby Wi-Fi networks and buy data packs, reports TechCrunch.
While the company’s Express Wi-Fi service is already live in five countries namely India, Kenya, Tanzania, Nigeria and Indonesia, the app is currently available in Kenya and Indonesia.
We believe Facebook’s initiatives to provide “simple and secure way to access fast, affordable internet” will help the company expand its reach beyond the saturated domestic market and increase penetration in developing regions that remain under penetrated.
Focus to Expand User Base
Facebook’s strategy to boost its user base is evident from the continuous efforts it has been undertaking to solidify its position in developing nations.
For its Express Wi-Fi service, the company worked with carriers, Internet service providers and local entrepreneurs to help "expand connectivity to underserved locations around the world." Facebook launched it in India in 2017 after testing the service for two years.
Facebook also launched trimmed down version of applications called Facebook Lite in 2015 and Messenger Lite in 2016 to target users in emerging nations where data connection is weak and bandwidth lower.
In 2013, Facebook initiated its Internet.org project in partnership with major phone and equipment makers to increase Internet usage in developing countries. Subsequently, the company also persuaded mobile operators to join the program. Facebook has also taken measures like beaming network though satellites or even solar-powered drones in remote areas to address the lack of conventional technological infrastructure in these regions.
Facebook’s growth opportunity in the emerging markets is evident from its last quarterly results. The social media giant recorded 14% year-over-year increase in Daily Active Users (DAUs) to a staggering 1.40 billion, which was primarily attributed to growth in markets like India, Indonesia and Brazil. Notably, these markets represented 66% of 2.13 billion MAUs in the fourth quarter.
Moreover, we believe these initiatives will attract more advertisers to the platform and propel the company’s advertising revenues by expanding its audience base.
Facebook, Inc. Revenue (TTM)
Facebook, Inc. Revenue (TTM) | Facebook, Inc. Quote
Zacks Rank & Other Stocks to Consider
Facebook sports a Zacks Rank #1 (Strong Buy).
Some other top-ranked stocks in the broader technology sector include NVIDIA Corporation (NVDA - Free Report) , Lam Research Corporation (LRCX - Free Report) and Paycom Software (PAYC - Free Report) , each sporting a Zacks Rank #1. You can see the complete list of today’s Zacks #1 Rank stocks here.
Long-term earnings growth for NVIDIA, Lam Research and Paycom is projected to be 10.3%, 14.9% and 25.8%, respectively.
More Stock News: This Is Bigger than the iPhone!
It could become the mother of all technological revolutions. Apple sold a mere 1 billion iPhones in 10 years but a new breakthrough is expected to generate more than 27 billion devices in just 3 years, creating a $1.7 trillion market.
Zacks has just released a Special Report that spotlights this fast-emerging phenomenon and 6 tickers for taking advantage of it. If you don't buy now, you may kick yourself in 2020.
Click here for the 6 trades >>