Back to top

Image: Bigstock

Apple Refocuses on EdTech, Brings Feature-Rich iPad, Apps

Read MoreHide Full Article

Apple’s (AAPL - Free Report) education-focused event was an enthralling one with the company unveiling new software as well as hardware updates, aimed to strengthen its footprint in the education technology market.

At the event, Apple announced a feature-rich iPad, a cheaper third-party stylus, an update to its iWork suite of productivity apps, a new Schoolwork application and “Everyone Can Create” initiative.

Apple used to be a dominant player in the EdTech industry on the back of its iPad and Mac computer offerings. However, with the introduction of Alphabet’s (GOOGL - Free Report) lower-priced Chromebook, Apple along with Microsoft (MSFT - Free Report) began to lose market share.

We believe that Apple’s renewed focus on expanding its education ecosystem will intensify competition among the tech behemoths and improve Apple’s market share.

Notably, shares of Apple have gained 17% in the past year, significantly outperforming the S&P 500’s 10.9% rally.

 



 

Initiatives to Regain Share

Apple’s focus on quality is evident from the superior features of the new iPad device, which “help deliver immersive augmented reality, and provides unmatched portability, ease of use and all-day battery life.”

Notably, Apple’s new 9.7-inch iPad supports Apple Pencil and features A10 Fusion chip, large Retina display and advanced cameras and sensors. The addition of Apple Pencil support is significant as earlier only the higher-priced iPad Pro models could take advantage of it.

The price of the new device starts at $329 — unchanged from the company’s entry level iPad. However, Apple is trying to target schools by pricing it lower at $299.

This new device competes directly with Alphabet’s (GOOGL - Free Report) newly launched Chromebook Tab 10 having the same price. However, the Chromebook Tab comes with an inbuilt stylus while Apple’s stylus has to be purchased separately.

The price of Apple Pencil is $99 for general public and $89 for schools. However, instead of dropping the price of its own product, Apple unveiled a cheaper stylus called Logitech Crayon for the iPad priced at $49.

Apple introduced Schoolwork application to help teachers provide digital assignments to students as well as monitor their progress. Moreover, the company is also working on a Smart Annotation tool, which will increase the attractiveness of Apple Pages among educators.

Apple also announced that it is offering 200 GB of free storage, up from the previous limit of 5 GB, through its iCloud service to teachers and students.

A Mac version of its Classroom app is also expected to be launched in June. An education app development tool called ClassKit is also in the making.

Zacks Rank and a Key Pick

Apple carries a Zacks Rank #3 (Hold).

A better-ranked stock in the broader technology sector is Facebook Inc. , carrying a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks Rank #1 stocks here.

Long-term earnings growth rate for Facebook is projected to be 25.9%.

Will You Make a Fortune on the Shift to Electric Cars?

Here's another stock idea to consider. Much like petroleum 150 years ago, lithium power may soon shake the world, creating millionaires and reshaping geo-politics. Soon electric vehicles (EVs) may be cheaper than gas guzzlers. Some are already reaching 265 miles on a single charge.

With battery prices plummeting and charging stations set to multiply, one company stands out as the #1 stock to buy according to Zacks research.

It's not the one you think.

See This Ticker Free >>


Unique Zacks Analysis of Your Chosen Ticker


Pick one free report - opportunity may be withdrawn at any time


Apple Inc. (AAPL) - $25 value - yours FREE >>

Microsoft Corporation (MSFT) - $25 value - yours FREE >>

Alphabet Inc. (GOOGL) - $25 value - yours FREE >>

Published in