Value investing is easily one of the most popular ways to find great stocks in any market environment. After all, who wouldn’t want to find stocks that are either flying under the radar and are compelling buys, or offer up tantalizing discounts when compared to fair value?

One way to find these companies is by looking at several key metrics and financial ratios, many of which are crucial in the value stock selection process. Let’s put Rush Enterprises, Inc. (RUSHA Quick QuoteRUSHA - Free Report) stock into this equation and find out if it is a good choice for value-oriented investors right now, or if investors subscribing to this methodology should look elsewhere for top picks:

PE Ratio

A key metric that value investors always look at is the Price to Earnings Ratio, or PE for short. This shows us how much investors are willing to pay for each dollar of earnings in a given stock, and is easily one of the most popular financial ratios in the world. The best use of the PE ratio is to compare the stock’s current PE ratio with: a) where this ratio has been in the past; b) how it compares to the average for the industry/sector; and c) how it compares to the market as a whole.

On this front, Rush Enterprises has a trailing twelve months PE ratio of 17.6, as you can see in the chart below:

This level actually compares pretty favorably with the market at large, as the PE for the S&P 500 stands at about 20.3. If we focus on the long-term PE trend, Rush Enterprises’ current PE level puts it below its midpoint over the past five years. Moreover, the current level is fairly below the highs for this stock, suggesting it might be a good entry point.


Further, the stock’s PE also compares favorably with the sector’s trailing twelve months PE ratio, which stands at 31.2. At the very least, this indicates that the stock is relatively undervalued right now, compared to its peers.


We should also point out that Rush Enterprises has a forward PE ratio (price relative to this year’s earnings) of just 14.7, so it is fair to say that a slightly more value-oriented path may be ahead for Rush Enterprises stock in the near term too.

P/S Ratio

Another key metric to note is the Price/Sales ratio. This approach compares a given stock’s price to its total sales, where a lower reading is generally considered better. Some people like this metric more than other value-focused ones because it looks at sales, something that is far harder to manipulate with accounting tricks than earnings.

Right now, Rush Enterprises has a P/S ratio of about 0.4. This is significantly lower than the S&P 500 average, which comes in at 3.4 right now. As we can see in the chart below, this is marginally below the highs for this stock in particular over the past few years.

If anything, this suggests some level of undervalued trading—at least compared to historical norms.

Broad Value Outlook

In aggregate, Rush Enterprises currently has a Zacks Value Style Score of A, putting it into the top 20% of all stocks we cover from this look. This makes Rush Enterprises a solid choice for value investors, and some of its other key metrics make this pretty clear too.

For example, its P/CF ratio (another great indicator of value) comes in at 7.2, which is better than the industry average of 8.4. Clearly, RUSHA is a solid choice on the value front from multiple angles.

What About the Stock Overall?

Though Rush Enterprises might be a good choice for value investors, there are plenty of other factors to consider before investing in this name. In particular, it is worth noting that the company has a Growth grade of A and a Momentum score of B. This gives RUSHA a Zacks VGM score—or its overarching fundamental grade—of A. (You can read more about the Zacks Style Scores here >>)

Meanwhile, the company’s recent earnings estimates have been mixed at best. The current year has seen one estimate go higher in the past sixty days compared to none lower, while the next year estimate has seen no upward and downward revision in the same time period.

As a result, the current year consensus estimate has increased by 3.3% in the past month, while the full year estimate has risen by 0.6%. You can see the consensus estimate trend and recent price action for the stock in the chart below:

Rush Enterprises, Inc. Price and Consensus

This somewhat mixed trend is why the stock has just a Zacks Rank #3 (Hold) and why we are looking for in-line performance from the company in the near term.

Bottom Line

Rush Enterprises is an inspired choice for value investors, as it is hard to beat its incredible lineup of statistics on this front. Furthermore, a robust industry rank (among the Top 4%) instills investor confidence. Also, over the past year, the industry has outperformed the broader market, as you can see below:

However, with a Zacks Rank #3, it is hard to get too excited about this company overall. So, value investors might want to wait for estimates and analyst sentiment to turn around in this name first, but once that happens, this stock could be a compelling pick.

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