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Sony (SNE) Trims Overhead Strength to Streamline Operations

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Recently, Sony Corporation’s business arm — Sony Pictures Entertainment (‘SPE’) — is trimming down 5% of its worldwide distribution and marketing staff. The company has undertaken this move in a bid to streamline its marketing division, going forward.

SPE is an operating subsidiary of Sony Entertainment Inc., which is itself a subsidiary concern of Sony.

Henceforth, movie marketing activities of Culver City, California-based SPE’s employee’s will be more digitally and globally focused. The aforementioned reorganizational move will help workers more proficiently reflect the realities regarding today’s movie-releasing approaches.  

With the job-elimination move, SPE has removed several positions within its publicity, media, research and strategy, and consumer and distribution groups.

Innovative forms of entertainment, such as streaming, are demanding greater efficiency from Hollywood studios. In sync with this trend, Sony has been undertaking several management reshaping moves (similar to the abovementioned one) to boost its movie business, moving ahead. Over the past month, Sony’s shares have rallied 4.3%, outperforming 2.5% growth recorded by the industry.


 

However, the company currently carries a Zacks Rank #5 (Strong Sell). Decline in smartphone sales and sustained weaknesses in the semiconductors market are expected to thwart the company’s long-term growth. Moreover, the Sony’s existing battery business has been showing signs of weakness, and its camera module business too, is likely to deteriorate in the near future. Also, intensifying competition in the smartphones domain is further weighing down on profitability.

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