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Outfront Media Transit Assets Go Live for Baseball Americana
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As part of its efforts to focus on out-of-home (OOH) advertising business, Outfront Media Inc. (OUT - Free Report) announced a transit campaign to advertise the unveiling of the "Baseball Americana" exhibition at The Library of Congress.
The campaign was held between Jun 25 and Jul 23, with a primary motive to drive footfall at the exhibition.
The company’s premium D.C. bikeshare and bus assets were used to raise awareness among pedestrian audience. Specifically, 20 bus wraps and five bikeshare stations were used to engage audiences, including All-Star game visitors, baseball fans, athletes, tourists and others.
In fact, the campaign levered on the baseball fever, with the exhibition inaugurating with the MLB All-Star Game at Nationals Park around the corner.
The company has fortified its transit and billboard assets through strategic installations and transformational upgrades. In fact, Outfront Media successfully reached out to its target audience and drove this campaign on the back of best-in-class technology and impactful advertising.
Case to point, per Gayle Osterberg, director of Communications at the Library of Congress, the campaign witnessed 40,000 attendees in the first two weeks of the exhibition. Also, through support of Outfront Media’s campaign, overall visitors at the Jefferson Building surged 35% during the All-Star weekend as compared to the prior year.
Of late, Outfront Media has been focusing on the expansion of its out-of-home (OOH) advertising business. With robust presence in 25 largest markets of the United States, the company touts the ability to drive targeted audience and building awareness levels for brands.
Notably, OOH advertising is growing at a rapid pace and continues to increase its market share compared with other forms of media. Therefore, the company is expanding its footprint and providing a unique technology platform to marketers in order to tap growth opportunities.
Although shares of this Zacks Rank #1 (Strong Buy) company have declined 13% over the past six months, against the industry’s growth of 9.4%, the stock now seems a good buying opportunity, backed by its bright prospects. In fact, management expects top-line growth to gain pace in the second half of the year, aided by strength in its billboard business from local advertising, as well as an improved outlook for national advertising.
Key Picks
Similar ranked stocks from the real estate investment trust (REIT) space include NorthStar Realty Europe Corp. , Whitestone REIT (WSR - Free Report) and PS Business Parks, Inc. . NorthStar Realty and Whitestone REIT sport a Zacks Rank of 1 (Strong Buy), while PS Business Parks carries a Zacks rank of 2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
NorthStar Realty’s Zacks Consensus Estimate for 2018 FFO per share has been revised 5.5% upward over the past 60 days. Its shares have returned 30.1% in the past six months.
Whitestone REIT’s FFO per share estimates for 2018 inched up 0.8%, in 60 days’ time. Its shares have appreciated 7.3% in the past six months.
PS Business Parks’ FFO per share estimates for the current year moved up marginally in the past 60 days. Its shares have rallied 14.3% in the past six months.
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With battery prices plummeting and charging stations set to multiply, one company stands out as the #1 stock to buy according to Zacks research.
Image: Bigstock
Outfront Media Transit Assets Go Live for Baseball Americana
As part of its efforts to focus on out-of-home (OOH) advertising business, Outfront Media Inc. (OUT - Free Report) announced a transit campaign to advertise the unveiling of the "Baseball Americana" exhibition at The Library of Congress.
The campaign was held between Jun 25 and Jul 23, with a primary motive to drive footfall at the exhibition.
The company’s premium D.C. bikeshare and bus assets were used to raise awareness among pedestrian audience. Specifically, 20 bus wraps and five bikeshare stations were used to engage audiences, including All-Star game visitors, baseball fans, athletes, tourists and others.
In fact, the campaign levered on the baseball fever, with the exhibition inaugurating with the MLB All-Star Game at Nationals Park around the corner.
The company has fortified its transit and billboard assets through strategic installations and transformational upgrades. In fact, Outfront Media successfully reached out to its target audience and drove this campaign on the back of best-in-class technology and impactful advertising.
Case to point, per Gayle Osterberg, director of Communications at the Library of Congress, the campaign witnessed 40,000 attendees in the first two weeks of the exhibition. Also, through support of Outfront Media’s campaign, overall visitors at the Jefferson Building surged 35% during the All-Star weekend as compared to the prior year.
Of late, Outfront Media has been focusing on the expansion of its out-of-home (OOH) advertising business. With robust presence in 25 largest markets of the United States, the company touts the ability to drive targeted audience and building awareness levels for brands.
Notably, OOH advertising is growing at a rapid pace and continues to increase its market share compared with other forms of media. Therefore, the company is expanding its footprint and providing a unique technology platform to marketers in order to tap growth opportunities.
Although shares of this Zacks Rank #1 (Strong Buy) company have declined 13% over the past six months, against the industry’s growth of 9.4%, the stock now seems a good buying opportunity, backed by its bright prospects. In fact, management expects top-line growth to gain pace in the second half of the year, aided by strength in its billboard business from local advertising, as well as an improved outlook for national advertising.
Key Picks
Similar ranked stocks from the real estate investment trust (REIT) space include NorthStar Realty Europe Corp. , Whitestone REIT (WSR - Free Report) and PS Business Parks, Inc. . NorthStar Realty and Whitestone REIT sport a Zacks Rank of 1 (Strong Buy), while PS Business Parks carries a Zacks rank of 2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
NorthStar Realty’s Zacks Consensus Estimate for 2018 FFO per share has been revised 5.5% upward over the past 60 days. Its shares have returned 30.1% in the past six months.
Whitestone REIT’s FFO per share estimates for 2018 inched up 0.8%, in 60 days’ time. Its shares have appreciated 7.3% in the past six months.
PS Business Parks’ FFO per share estimates for the current year moved up marginally in the past 60 days. Its shares have rallied 14.3% in the past six months.
Will You Make a Fortune on the Shift to Electric Cars?
Here's another stock idea to consider. Much like petroleum 150 years ago, lithium power may soon shake the world, creating millionaires and reshaping geo-politics. Soon electric vehicles (EVs) may be cheaper than gas guzzlers. Some are already reaching 265 miles on a single charge.
With battery prices plummeting and charging stations set to multiply, one company stands out as the #1 stock to buy according to Zacks research.
It's not the one you think.
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