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Outfront Media OOH Display Illuminates Babbo Italian Eatery
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Leveraging on its out-of-home (OOH) advertising footprint, Outfront Media Inc. (OUT - Free Report) recently collaborated with Babbo Italian Eatery. The primary aim of the campaign is to raise awareness about the Phoenix brand and drive people to dine in at nearby locations.
The distinctive design of the billboard has been curated by Outfront Media’s in-house creative studio — Outfront Studios — keeping the eatery’s famous dish in mind. This design includes a unique 3D LED-backlit spaghetti dish that extends out in front of the display by two feet, urging commuters to eat the classic dish. The advertisement is situated on I-17 heading north near Thomas Road and will run throughout the year.
Ken Pollack, owner of Babbo noted, "The display has only been up for a few days, and already we have people coming into the restaurant saying they saw our billboard, and it reminded them to come in and have their favorite Italian meal."
Outfront Media continues to engage large audiences through the best-in-class technology and out-of-home assets in premium high-traffic outdoor spaces. Impressively, the company not only touts the ability to drive hyper-local traffic to a nearby business, but has also partnered for extensive national brand campaigns.
Recently, the company announced a transit campaign to advertise the unveiling of the "Baseball Americana" exhibition at The Library of Congress. It successfully reached out to its target audience and drove this campaign as the exhibition witnessed double-digit growth in overall attendees. (Read more: Outfront Media Transit Assets Go Live for Baseball Americana)
Notably, OOH advertising has been growing at a rapid pace and continues to increase its market share in comparison with other forms of media. Moreover, visual diversity and affordability has contributed to the soaring popularity of this media. Additionally, fragmentation across other advertising media and technological advancements in the OOH segment are aiding the shift to outdoor advertising. Therefore, the company is expanding its footprint and providing a unique technology platform to marketers in order to tap growth opportunities.
Nevertheless, Outfront Media faces stiff competition from other outdoor advertisers, regarding customers, display locations and structures. It also competes with other media, including conventional platforms, along with online, mobile & social media platforms. This is anticipated to affect the company’s pricing power in the market.
Further, muted second-quarter results have affected investor sentiment. Particularly, Outfront Media reported Q2 adjusted funds from operations (FFO) per share of 55 cents, missing the Zacks Consensus Estimate of 57 cents. The figure also witnessed a year-over-year decline. Results were impacted by the dreary environment in national advertising.
Also, shares of this Zacks Rank #4 (Sell) company have underperformed the industry in the past year. Its shares have declined 15.7% as against the industry’s gain of 1.1%.
Key Picks
Better-ranked stocks from the REIT space include NorthStar Realty Europe Corp. , W.P. Carey, Inc. (WPC - Free Report) and PS Business Parks, Inc. . NorthStar Realty flaunts a Zacks Rank of 1 (Strong Buy), while W.P. Carey and PS Business Parks carry a Zacks rank of 2 (Buy). You can see the complete list of today’sZacks #1 Rank stocks here.
NorthStar Realty’s Zacks Consensus Estimate for 2018 FFO per share has been revised 5.5% upward over the past 30 days. Its shares have gained 31.2% in the past six months.
W.P. Carey’s FFO per share estimates for 2018 remined unchanged at $5.12 in 30 days’ time. Its shares have appreciated 9.3% in the past six months.
PS Business Parks’ FFO per share estimates for the current year moved up marginally in the past 30 days to $6.39. The stock has rallied 16.9% in six months’ time.
More Stock News: This Is Bigger than the iPhone!
It could become the mother of all technological revolutions. Apple sold a mere 1 billion iPhones in 10 years but a new breakthrough is expected to generate more than 27 billion devices in just 3 years, creating a $1.7 trillion market.
Zacks has just released a Special Report that spotlights this fast-emerging phenomenon and 6 tickers for taking advantage of it. If you don't buy now, you may kick yourself in 2020.
Image: Bigstock
Outfront Media OOH Display Illuminates Babbo Italian Eatery
Leveraging on its out-of-home (OOH) advertising footprint, Outfront Media Inc. (OUT - Free Report) recently collaborated with Babbo Italian Eatery. The primary aim of the campaign is to raise awareness about the Phoenix brand and drive people to dine in at nearby locations.
The distinctive design of the billboard has been curated by Outfront Media’s in-house creative studio — Outfront Studios — keeping the eatery’s famous dish in mind. This design includes a unique 3D LED-backlit spaghetti dish that extends out in front of the display by two feet, urging commuters to eat the classic dish. The advertisement is situated on I-17 heading north near Thomas Road and will run throughout the year.
Ken Pollack, owner of Babbo noted, "The display has only been up for a few days, and already we have people coming into the restaurant saying they saw our billboard, and it reminded them to come in and have their favorite Italian meal."
Outfront Media continues to engage large audiences through the best-in-class technology and out-of-home assets in premium high-traffic outdoor spaces. Impressively, the company not only touts the ability to drive hyper-local traffic to a nearby business, but has also partnered for extensive national brand campaigns.
Recently, the company announced a transit campaign to advertise the unveiling of the "Baseball Americana" exhibition at The Library of Congress. It successfully reached out to its target audience and drove this campaign as the exhibition witnessed double-digit growth in overall attendees. (Read more: Outfront Media Transit Assets Go Live for Baseball Americana)
Notably, OOH advertising has been growing at a rapid pace and continues to increase its market share in comparison with other forms of media. Moreover, visual diversity and affordability has contributed to the soaring popularity of this media. Additionally, fragmentation across other advertising media and technological advancements in the OOH segment are aiding the shift to outdoor advertising. Therefore, the company is expanding its footprint and providing a unique technology platform to marketers in order to tap growth opportunities.
Nevertheless, Outfront Media faces stiff competition from other outdoor advertisers, regarding customers, display locations and structures. It also competes with other media, including conventional platforms, along with online, mobile & social media platforms. This is anticipated to affect the company’s pricing power in the market.
Further, muted second-quarter results have affected investor sentiment. Particularly, Outfront Media reported Q2 adjusted funds from operations (FFO) per share of 55 cents, missing the Zacks Consensus Estimate of 57 cents. The figure also witnessed a year-over-year decline. Results were impacted by the dreary environment in national advertising.
Also, shares of this Zacks Rank #4 (Sell) company have underperformed the industry in the past year. Its shares have declined 15.7% as against the industry’s gain of 1.1%.
Key Picks
Better-ranked stocks from the REIT space include NorthStar Realty Europe Corp. , W.P. Carey, Inc. (WPC - Free Report) and PS Business Parks, Inc. . NorthStar Realty flaunts a Zacks Rank of 1 (Strong Buy), while W.P. Carey and PS Business Parks carry a Zacks rank of 2 (Buy). You can see the complete list of today’sZacks #1 Rank stocks here.
NorthStar Realty’s Zacks Consensus Estimate for 2018 FFO per share has been revised 5.5% upward over the past 30 days. Its shares have gained 31.2% in the past six months.
W.P. Carey’s FFO per share estimates for 2018 remined unchanged at $5.12 in 30 days’ time. Its shares have appreciated 9.3% in the past six months.
PS Business Parks’ FFO per share estimates for the current year moved up marginally in the past 30 days to $6.39. The stock has rallied 16.9% in six months’ time.
More Stock News: This Is Bigger than the iPhone!
It could become the mother of all technological revolutions. Apple sold a mere 1 billion iPhones in 10 years but a new breakthrough is expected to generate more than 27 billion devices in just 3 years, creating a $1.7 trillion market.
Zacks has just released a Special Report that spotlights this fast-emerging phenomenon and 6 tickers for taking advantage of it. If you don't buy now, you may kick yourself in 2020.
Click here for the 6 trades >>