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Activision (ATVI) Announces New Content Deal with Twitter
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Activision and Twitter recently announced a multi-annual deal to air Overwatch League’s highlights and live content on the social media platform.
Per the deal, the Overwatch League All-Star Weekend, from Aug 25-26, will be aired on Twitter in addition to the highlights and live content of the Overwatch League’s 2019 season.
Notably, a weekly preview show, Watchpoint will cover upcoming league matches, which will be live streamed on Twitter. The show provides users with analysis, predictions and stats among others. Moreover, “near real-time highlights” of every match will be made available on Twitter.
It’s no surprise that the customer base for both gaming companies and social media platforms largely comprises teenagers. This is the reason why gaming and social media companies have been inking deals to increase engagement levels and branding to gain share from competitors.
Activision is maintaining its trend of inking deals to boost its presence by bringing content closer to consumers.
Per management, Overwatch League has been the most talked about game on Twitter and Activision’s partnership with the social media company comes at a right time to boost further user participation, which will eventually translate to a stronger user base.
Moreover, the company also inked a multiyear deal with Disney (DIS - Free Report) to air the Overwatch e-sports league on ESPN prime time, Disney XD, and various Disney-owned streaming services.
We believe that the growing popularity of Overwatch League coupled with these partnerships will help Activision increase its audience and the time spent by them on the platform, thereby driving in-game revenues.
Notably, in-game net bookings (62.5% of total revenues) came in at $1 billion in the last reported quarter. The company has been successful in monetizing its in-game content.
Competition Intensifying
However, Activision’s competitors Electronic Arts (EA - Free Report) and Take-Two Interactive have also boosted their partnerships in the e-sports space.
Electronic Arts and ESPN have several deals for FIFA 17 Ultimate and Madden NFL 18. Moreover, Take-Two and the NBA’s inaugural NBA 2K League season are currently streaming on Amazon’s Twitch.
In such a scenario, we believe the growing popularity of Overwatch along with increasing viewership, thanks to the company’s partnerships, will provide a competitive edge to Activision.
Zacks names 5 companies poised to ride a medical breakthrough that is targeting cures for leukemia, AIDS, muscular dystrophy, hemophilia and other conditions.
New products in this field are already generating substantial revenue and even more wondrous treatments are in the pipeline. Early investors could realize exceptional profits.
Image: Bigstock
Activision (ATVI) Announces New Content Deal with Twitter
Activision and Twitter recently announced a multi-annual deal to air Overwatch League’s highlights and live content on the social media platform.
Per the deal, the Overwatch League All-Star Weekend, from Aug 25-26, will be aired on Twitter in addition to the highlights and live content of the Overwatch League’s 2019 season.
Notably, a weekly preview show, Watchpoint will cover upcoming league matches, which will be live streamed on Twitter. The show provides users with analysis, predictions and stats among others. Moreover, “near real-time highlights” of every match will be made available on Twitter.
Activision Blizzard, Inc Revenue (TTM)
Activision Blizzard, Inc Revenue (TTM) | Activision Blizzard, Inc Quote
Social Media Platform – Key Catalyst
It’s no surprise that the customer base for both gaming companies and social media platforms largely comprises teenagers. This is the reason why gaming and social media companies have been inking deals to increase engagement levels and branding to gain share from competitors.
Activision is maintaining its trend of inking deals to boost its presence by bringing content closer to consumers.
Per management, Overwatch League has been the most talked about game on Twitter and Activision’s partnership with the social media company comes at a right time to boost further user participation, which will eventually translate to a stronger user base.
Moreover, the company also inked a multiyear deal with Disney (DIS - Free Report) to air the Overwatch e-sports league on ESPN prime time, Disney XD, and various Disney-owned streaming services.
We believe that the growing popularity of Overwatch League coupled with these partnerships will help Activision increase its audience and the time spent by them on the platform, thereby driving in-game revenues.
Notably, in-game net bookings (62.5% of total revenues) came in at $1 billion in the last reported quarter. The company has been successful in monetizing its in-game content.
Competition Intensifying
However, Activision’s competitors Electronic Arts (EA - Free Report) and Take-Two Interactive have also boosted their partnerships in the e-sports space.
Electronic Arts and ESPN have several deals for FIFA 17 Ultimate and Madden NFL 18. Moreover, Take-Two and the NBA’s inaugural NBA 2K League season are currently streaming on Amazon’s Twitch.
In such a scenario, we believe the growing popularity of Overwatch along with increasing viewership, thanks to the company’s partnerships, will provide a competitive edge to Activision.
Currently, Activision carries a Zacks Rank #3 (Hold).You can see the complete list of today’s Zacks Rank #1 (Strong Buy) stocks here.
5 Medical Stocks to Buy Now
Zacks names 5 companies poised to ride a medical breakthrough that is targeting cures for leukemia, AIDS, muscular dystrophy, hemophilia and other conditions.
New products in this field are already generating substantial revenue and even more wondrous treatments are in the pipeline. Early investors could realize exceptional profits.
Click here to see the 5 stocks >>