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Salesforce Upgrades Financial Service Cloud Capabilities

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Salesforce.com (CRM - Free Report) recently announced that it has added new upgrades to its Financial Services Cloud, which will enable financial institutions to deliver more unified customer experience across every point of contact.

The upgraded Lightning-enabled cloud will feature solutions for business and commercial bankers, and artificial intelligence (AI) powered innovations.

The advanced Financial Services Cloud will feature a Commercial Banking App, Action Plans for financial service professionals, Lightning Scheduler to ease the booking of inbound and outbound appointments, and Salesforce Surveys for customer feedback, among others.

The need for advancements in traditional financial institutions to keep pace with the growing convenience of digitization is the primary driving force behind the upgraded Financial Services Cloud. The company and its partners have a string of new applications lined up, which is expected to boost its top line, going ahead.

Per International Data Corporation (“IDC”), Salesforce and its ecosystem of customers and partners will create more than 548,000 jobs and bring in above $164 billion in new business in financial services worldwide by 2022.

Cloud Computing Spurs Growth Opportunity

Salesforce’s strategy of frequent product launches and cloud services are helping it expand clientele, thereby driving top-line growth.

The rapid adoption of the SaaS-based Salesforce platform demonstrates solid demand for the company’s cloud-based solutions. Moreover, higher enterprise spending on cloud computing is a key catalyst.

Furthermore, per a recent study by IDC, Salesforce enterprise clients using the Lightning Platform, which powers the Financial Services Cloud as well, witnessed a ROI of 545% over the last five years. The market research firm also stated that enhanced productivity of the platform users led to revenue benefits of about $8.8 million per company surveyed.

These statistics testify to the fact that Salesforce’s diverse cloud offerings and a strong spending on digital marketing keep it ahead in the customer relationship management game. Driven by impactful initiatives, shares of the company have outperformed the industry’s rally of 26.5% with an average return of 51.6%.

 



Zacks Rank & Other Stocks to Consider

Salesforce currently sports a Zacks Rank #1 (Strong Buy).

A few other top-ranked stocks in the broader Computer and Technology sector are Fortinet, Inc. (FTNT - Free Report) , Vishay Intertechnology, Inc. (VSH - Free Report) and Radware Ltd. (RDWR - Free Report) , each sporting a Zacks Rank #1. You can see the complete list of today’s Zacks #1 Rank stocks here.

Long-term earnings growth for Fortinet, Vishay and Radware is pegged at 16.8%, 9.2% and 19%, respectively.

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