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Salesforce Ramps Up AI Portfolio With New Voice Assistant

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Salesforce (CRM - Free Report) recently upgraded its artificial intelligence (AI) system Einstein with a new voice tool called Einstein Voice, which will enable enterprises to interpret memos and use cloud services with the help of voice commands.

The company also unveiled Einstein Voice Bots, which allows salespersons to answer customer queries through a smart speaker by creating their own voice bots.

Salesforce is expected to make Einstein Voice Assistant available in October and Einstein Voice Bots in June 2019.

We note that Salesforce’s focus on product launches and cloud services is proving to be accretive to its top line. Moreover, the company’s relentless efforts to improve customer service has resulted in its shares gaining 49.6% year to date compared with the industry’s rally of 27.3%.

Conversational AI Gaining Traction

Enterprises are reaping the benefits of AI by using conversational AI for customer service solutions. With the rising demand for conversational AI platforms and strong predictions from various firms, the trend is likely to continue.

However, enterprises can succeed only if the platforms are fully capable of understanding the context and sentiment of customers. Reportedly, Einstein Voice Assistant can be configured to understand the terms that are specific to a particular company such as the name of a product.

Per Gartner, by 2020, virtual customer assistant (VCA) or chatbot technology will be utilized for 25% of customer service and support operations, up from less than 2% in 2017.

Moreover, the firm predicts that, by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. Besides, the firm ranks conversational AI platforms as a top technology trend for 2018.

Initiatives to Gain Competitive Edge

Technology giants are trying to gain a competitive edge in the conversational AI industry either through innovation or inorganic additions.

With the new offerings, Salesforce joined the league of Apple, Microsoft (MSFT - Free Report) , Alphabet (GOOGL - Free Report) and Amazon (AMZN - Free Report) , which have their own voice assistants in the market for quite some time now.

Moreover, the news comes on the heels of Salesforce introducing Quip Slides for creating and sharing presentations and brought it into direct competition with Microsoft PowerPoint and Google Slides.

Salesforce currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

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