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Twitter, Amazon, ESPN+ & Niche Streaming Sports

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Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains breaks down Twitter’s streaming sports push after its strong Q3 performance. The episode also focuses on Amazon (AMZN - Free Report) , ESPN+ (DIS - Free Report) , and the future of streaming sports as the industry continues to offer more unique options on a small scale.

Twitter saw its third-quarter revenues crush Wall Street estimates and jump roughly 29% from $590 million in the year-ago period to reach $758 million. This marked the company’s largest quarterly jump since the first quarter of 2016. Maybe more importantly, Twitter’s video ads accounted for over half of its total Q2 ad revenue, and its total ad engagements soared 50%.

The social media company’s ad revenues should continue to climb as more and more people flock to Netflix (NFLX - Free Report) and other non-ad supported platforms. Twitter’s live streaming pushing, which includes deals with NBCUniversal (CMCSA - Free Report) , Viacom , and Activision Blizzard , should also help attract more advertising dollars. Twitter also continues to grow its live sports offerings through deals with not only MLB and MLS, but also through less popular sports, with international appeal.

Plus, a new Twitter streaming show from a popular sports-based Instagram account helps to encapsulate the new age of sports content. With that said, NBC Sports is also ready to offer more niche, direct-to-consumer sports content.

Meanwhile, CBS , Fox (FOXA - Free Report) , and others have tried to expand their streaming reach as skinny bundles from YouTube TV (GOOGL - Free Report) to AT&T’s (T - Free Report) DirecTV Now proliferate. With that said, Amazon and ESPN look poised to stand out in the new age of sports media that is sure to see AR and VR become more prominent as well.

As a reminder, if you feel that we missed something, or if you have any topic suggestions, shoot us an email at podcast@zacks.com. Make sure to check out all of our other audio content at zacks.com/podcasts, and remember to subscribe and leave us a rating on Apple Podcasts.

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