We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Nike Continues to Expand with MLB Deal & The Streaming TV War Heats Up
Read MoreHide Full Article
Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains dives into Nike’s (NKE - Free Report) new deal with Major League Baseball. The episode also breaks down some news from Google’s GOOGL YouTube TV and Hulu as the streaming TV war heats up.
Nike late last week announced a 10-year deal with MLB that will see the sportswear giant become the official uniform and footwear supplier of the league starting in 2020. The deal makes Nike the brand behind the NFL, NBA, and MLB, which are the three most popular professional sports leagues in North America.
Rumors had floated for some time now that Nike would take over this 10-year deal from Under Armour UAA, which originally inked almost the exact same deal with MLB in 2016. Under Armour backed out based on various changes to their business strategy as it struggles to adapt to the athleisure driven sportswear climate, driven by the likes of Lululemon (LULU - Free Report) , Gap (GPS - Free Report) , Nike, and others.
Nike’s new deal with MLB will also see e-commerce sports apparel power Fanatics supply the gear for fans, which is what the firm will soon do for the NFL as well. Fanatics is certainly a company to keep an eye on since its owner Michael Rubin has seemed to carve out a niche in an e-commerce market dominated by Amazon (AMZN - Free Report) , eBay (EBAY - Free Report) , and Alibaba BABA. Meanwhile, investors should note that Morgan Stanley (MS - Free Report) has grown more bullish on Nike and less positive on rival Adidas (ADDYY - Free Report) .
Moving on, Google's YouTube TV said last week that it is expanding nationwide. The $40-a-month service is one of a handful of streaming TV offerings that allows users to truly cut the cord and still watch live TV. One of YouTube TV’s main selling points is the ability to watch live sports from ESPN, Fox, and more. Hulu also announced last week that it is set to lower the price of its basic plan and raise the price of Hulu + Live TV.
These moves will become increasingly important as Disney (DIS - Free Report) , Apple (AAPL - Free Report) , and AT&T (T - Free Report) prepare to launch their own streaming services to compete against giants Netflix (NFLX - Free Report) and Amazon. Investors should pay close attention to the streaming market because it is set to become as crowded as ever. And with more options, firms will have to do all they can to attract and retain users, especially as the likes of Facebook and others try to roll out free streaming offerings.
As a reminder, if you feel that we missed something, or if you have any topic suggestions, shoot us an email at podcast@zacks.com. Make sure to check out all of our other audio content at zacks.com/podcasts, and remember to subscribe and leave us a rating wherever you listen to your podcasts.
Zacks' Top 10 Stocks for 2019
In addition to the stocks discussed above, would you like to know about our 10 finest buy-and-holds for the year?
Who wouldn't? Our annual Top 10s have beaten the market with amazing regularity. In 2018, while the market dropped -5.2%, the portfolio scored well into double-digits overall with individual stocks rising as high as +61.5%. And from 2012-2017, while the market boomed +126.3, Zacks' Top 10s reached an even more sensational +181.9%.
Image: Bigstock
Nike Continues to Expand with MLB Deal & The Streaming TV War Heats Up
Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains dives into Nike’s (NKE - Free Report) new deal with Major League Baseball. The episode also breaks down some news from Google’s GOOGL YouTube TV and Hulu as the streaming TV war heats up.
Nike late last week announced a 10-year deal with MLB that will see the sportswear giant become the official uniform and footwear supplier of the league starting in 2020. The deal makes Nike the brand behind the NFL, NBA, and MLB, which are the three most popular professional sports leagues in North America.
Rumors had floated for some time now that Nike would take over this 10-year deal from Under Armour UAA, which originally inked almost the exact same deal with MLB in 2016. Under Armour backed out based on various changes to their business strategy as it struggles to adapt to the athleisure driven sportswear climate, driven by the likes of Lululemon (LULU - Free Report) , Gap (GPS - Free Report) , Nike, and others.
Nike’s new deal with MLB will also see e-commerce sports apparel power Fanatics supply the gear for fans, which is what the firm will soon do for the NFL as well. Fanatics is certainly a company to keep an eye on since its owner Michael Rubin has seemed to carve out a niche in an e-commerce market dominated by Amazon (AMZN - Free Report) , eBay (EBAY - Free Report) , and Alibaba BABA. Meanwhile, investors should note that Morgan Stanley (MS - Free Report) has grown more bullish on Nike and less positive on rival Adidas (ADDYY - Free Report) .
Moving on, Google's YouTube TV said last week that it is expanding nationwide. The $40-a-month service is one of a handful of streaming TV offerings that allows users to truly cut the cord and still watch live TV. One of YouTube TV’s main selling points is the ability to watch live sports from ESPN, Fox, and more. Hulu also announced last week that it is set to lower the price of its basic plan and raise the price of Hulu + Live TV.
These moves will become increasingly important as Disney (DIS - Free Report) , Apple (AAPL - Free Report) , and AT&T (T - Free Report) prepare to launch their own streaming services to compete against giants Netflix (NFLX - Free Report) and Amazon. Investors should pay close attention to the streaming market because it is set to become as crowded as ever. And with more options, firms will have to do all they can to attract and retain users, especially as the likes of Facebook and others try to roll out free streaming offerings.
As a reminder, if you feel that we missed something, or if you have any topic suggestions, shoot us an email at podcast@zacks.com. Make sure to check out all of our other audio content at zacks.com/podcasts, and remember to subscribe and leave us a rating wherever you listen to your podcasts.
Zacks' Top 10 Stocks for 2019
In addition to the stocks discussed above, would you like to know about our 10 finest buy-and-holds for the year?
Who wouldn't? Our annual Top 10s have beaten the market with amazing regularity. In 2018, while the market dropped -5.2%, the portfolio scored well into double-digits overall with individual stocks rising as high as +61.5%. And from 2012-2017, while the market boomed +126.3, Zacks' Top 10s reached an even more sensational +181.9%.
See Latest Stocks Today >>