We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Robust Video Content to Drive Twitter's (TWTR) Q4 Earnings
Read MoreHide Full Article
Twitter Inc. is set to report fourth-quarter 2018 results on Feb 7.
The company revamped its app with new features including robust video content. Twitter is exploring beyond news and the series of live streaming deals are a step in that direction. This is anticipated to boost its user base and in turn contribute to ad dollars in the soon-to-be reported quarter.
Notably, growing adoption of video ad products like Video Website Cards & Video App Cards is a key catalyst for Twitter.
Click here to know how Twitter’s overall fourth-quarter performance is expected to be.
Twitter’s push into the video streaming segment will make its advertising business (85.7% of total revenues) even more lucrative. Video ads, which accounted for more than half of ad revenues in third-quarter 2018, remained Twitter’s fastest-growing ad format.
Twitter locked deals with the likes of Activision , Major League Baseball (MLB), Sony Music, FOX Sports Asia, Disney's (DIS - Free Report) ESPN, and Viacom to air “live-streaming and video highlights” content on its platform. Notably, live-streaming events are available in more than 40 languages.
In the quarter under review, the company inked deals with The PGA TOUR to distribute nearly 140 hours of live competition from PGA TOUR LIVE across 28 tournaments during the 2018-19 PGA TOUR Season. Notably, Twitter has brought on board 53 video content partnerships from the APAC region alone.
In the last reported quarter, advertising revenues increased 29% year over year to $649.8 million. Moreover, ad engagements increased 50% year over year.
The Zacks Consensus Estimate for advertising revenues in the to-be reported quarter is pegged at $760 million, indicating an increase of 18% year over year.
In addition to the stocks discussed above, would you like to know about our 10 finest buy-and-holds for the year?
Who wouldn't? Our annual Top 10s have beaten the market with amazing regularity. In 2018, while the market dropped -5.2%, the portfolio scored well into double-digits overall with individual stocks rising as high as +61.5%. And from 2012-2017, while the market boomed +126.3, Zacks' Top 10s reached an even more sensational +181.9%.
Image: Bigstock
Robust Video Content to Drive Twitter's (TWTR) Q4 Earnings
Twitter Inc. is set to report fourth-quarter 2018 results on Feb 7.
The company revamped its app with new features including robust video content. Twitter is exploring beyond news and the series of live streaming deals are a step in that direction. This is anticipated to boost its user base and in turn contribute to ad dollars in the soon-to-be reported quarter.
Notably, growing adoption of video ad products like Video Website Cards & Video App Cards is a key catalyst for Twitter.
Click here to know how Twitter’s overall fourth-quarter performance is expected to be.
Twitter, Inc. Price and EPS Surprise
Twitter, Inc. Price and EPS Surprise | Twitter, Inc. Quote
Video Push to Aid Ad Dollars
Twitter’s push into the video streaming segment will make its advertising business (85.7% of total revenues) even more lucrative. Video ads, which accounted for more than half of ad revenues in third-quarter 2018, remained Twitter’s fastest-growing ad format.
Twitter locked deals with the likes of Activision , Major League Baseball (MLB), Sony Music, FOX Sports Asia, Disney's (DIS - Free Report) ESPN, and Viacom to air “live-streaming and video highlights” content on its platform. Notably, live-streaming events are available in more than 40 languages.
In the quarter under review, the company inked deals with The PGA TOUR to distribute nearly 140 hours of live competition from PGA TOUR LIVE across 28 tournaments during the 2018-19 PGA TOUR Season. Notably, Twitter has brought on board 53 video content partnerships from the APAC region alone.
In the last reported quarter, advertising revenues increased 29% year over year to $649.8 million. Moreover, ad engagements increased 50% year over year.
The Zacks Consensus Estimate for advertising revenues in the to-be reported quarter is pegged at $760 million, indicating an increase of 18% year over year.
Twitter currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
Zacks' Top 10 Stocks for 2019
In addition to the stocks discussed above, would you like to know about our 10 finest buy-and-holds for the year?
Who wouldn't? Our annual Top 10s have beaten the market with amazing regularity. In 2018, while the market dropped -5.2%, the portfolio scored well into double-digits overall with individual stocks rising as high as +61.5%. And from 2012-2017, while the market boomed +126.3, Zacks' Top 10s reached an even more sensational +181.9%.
See Latest Stocks Today >>