We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Can Stranger Things Push Netflix & Others With 80s Consumerism?
Read MoreHide Full Article
Netflix’s (NFLX - Free Report) Stranger Things Season 3 released globally on Jul 4 after two long years. The show brought with it reminisces of 1980s consumerism. So while the big American brands made their way into the show’s Starcourt Mall and featured as the characters’ favorite products, Netflix emerged as the clear winner of this consumer brands showdown, apart from the brands of course.
Stranger Things Season 3High on 1980s Brands
Netflix’s original show Stranger Things is a science fiction set in the fictional town of Hawkins, Indiana. But unlike other originals by the streaming giant, the show uses well-known brands to tie itself firmer to its early 1890s timeline.
The substantial advertising campaign in the show is far too noticeable, with brands gaining even more prominence in the latest season. Nevertheless, Stranger Things’ in-show advertising is one of the most certain ways of making the show’s timeline credible to viewers. The consumer products come in their early 1980s getup, which not only inspire a sense of nostalgia but also add an aesthetic touch to the show.
Netflix is the Biggest Beneficiary
Stranger Things Season 3 has already turned the platform’s ratings higher. Netflix announced on Jul 8 that about 40.7 million household accounts were watching the show since its launch 4 days ago and 18.2 million household accounts had already finished watching it. Since Netflix follows a binge-focused content strategy, it released the eight episodes of Stranger Things Season 3 at the same time.
The massive popularity of the show clearly indicates more subscribers ahead for the streaming giant.
In addition, the streaming giant is set to gain from the heavy brand placement in Stranger Things Season 3. The company has signed a series of merchandise tie-ups that celebrate ‘80s consumerism with brands that are a big part of the latest season. Netflix currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank stocks here.
Brands Banking on Stranger Things’ Popularity
Netflix doesn’t allow commercial breaks during video streaming. This makes brand placement within Netflix shows essential for brand marketing and promotions.
It isn’t hard to miss Eleven’s fondness for The Kellogg Company’s (K - Free Report) Eggos, characters sipping The Coca-Cola Company’s (KO - Free Report) New Coke and Lucas and Mike’s attempts to get Nestlé’s (NSRGY - Free Report) Kit Kat bars from a vending machine. Stranger Things Season 3 clearly surpasses its previous seasons in terms of product placement.
In fact, Season 3’s 1980s-era Starcourt Mall is full of period-specific products that clicked with the viewer. Retro-style clothing, Burger King whoppers and polaroids took viewers back in time, instilling a love for brands that existed in the summer of 1985 and continue to do so today.
Merchendise Tie-Ups Could Boost Brands
Apart from brand placement in the show, Netflix, along with the consumer brands, is marking a clever marketing strategy through merchandise tie-ups. After all, the $122 billion that consumers spend on merchandise linked to entertainment every year is greatly beneficial for any company that banks on related products.
Companies generate revenues from sale of show-specific merchandise. In addition, these products remain in public eye, acting as free advertisement for the show.
Microsoft (MSFT - Free Report) will launch a video game from the show and offer science camps named after the Camp Know Where from the show at its U.S. stores all summer, according to Bloomberg. Microsoft carries a Zacks Rank #2 (Buy).
Stranger Things is also partnering with Nike (NKE - Free Report) to release their “OG Collection” on Jul 12. The collection will comprise show-specific clothing related to Independence Day as portrayed in Season 3. Some of the show’s character-specific fashion is also being offered by Levi Strauss (LEVI - Free Report) and H & M Hennes & Mauritz (HNNMY - Free Report) . Given the fan base the show enjoys, these companies would benefit immensely from sales of show-specific products.
More Stock News: This Is Bigger than the iPhone!
It could become the mother of all technological revolutions. Apple sold a mere 1 billion iPhones in 10 years but a new breakthrough is expected to generate more than 27 billion devices in just 3 years, creating a $1.7 trillion market.
Zacks has just released a Special Report that spotlights this fast-emerging phenomenon and 6 tickers for taking advantage of it. If you don't buy now, you may kick yourself in 2020.
Image: Bigstock
Can Stranger Things Push Netflix & Others With 80s Consumerism?
Netflix’s (NFLX - Free Report) Stranger Things Season 3 released globally on Jul 4 after two long years. The show brought with it reminisces of 1980s consumerism. So while the big American brands made their way into the show’s Starcourt Mall and featured as the characters’ favorite products, Netflix emerged as the clear winner of this consumer brands showdown, apart from the brands of course.
Stranger Things Season 3High on 1980s Brands
Netflix’s original show Stranger Things is a science fiction set in the fictional town of Hawkins, Indiana. But unlike other originals by the streaming giant, the show uses well-known brands to tie itself firmer to its early 1890s timeline.
The substantial advertising campaign in the show is far too noticeable, with brands gaining even more prominence in the latest season. Nevertheless, Stranger Things’ in-show advertising is one of the most certain ways of making the show’s timeline credible to viewers. The consumer products come in their early 1980s getup, which not only inspire a sense of nostalgia but also add an aesthetic touch to the show.
Netflix is the Biggest Beneficiary
Stranger Things Season 3 has already turned the platform’s ratings higher. Netflix announced on Jul 8 that about 40.7 million household accounts were watching the show since its launch 4 days ago and 18.2 million household accounts had already finished watching it. Since Netflix follows a binge-focused content strategy, it released the eight episodes of Stranger Things Season 3 at the same time.
The massive popularity of the show clearly indicates more subscribers ahead for the streaming giant.
In addition, the streaming giant is set to gain from the heavy brand placement in Stranger Things Season 3. The company has signed a series of merchandise tie-ups that celebrate ‘80s consumerism with brands that are a big part of the latest season. Netflix currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank stocks here.
Brands Banking on Stranger Things’ Popularity
Netflix doesn’t allow commercial breaks during video streaming. This makes brand placement within Netflix shows essential for brand marketing and promotions.
It isn’t hard to miss Eleven’s fondness for The Kellogg Company’s (K - Free Report) Eggos, characters sipping The Coca-Cola Company’s (KO - Free Report) New Coke and Lucas and Mike’s attempts to get Nestlé’s (NSRGY - Free Report) Kit Kat bars from a vending machine. Stranger Things Season 3 clearly surpasses its previous seasons in terms of product placement.
In fact, Season 3’s 1980s-era Starcourt Mall is full of period-specific products that clicked with the viewer. Retro-style clothing, Burger King whoppers and polaroids took viewers back in time, instilling a love for brands that existed in the summer of 1985 and continue to do so today.
Merchendise Tie-Ups Could Boost Brands
Apart from brand placement in the show, Netflix, along with the consumer brands, is marking a clever marketing strategy through merchandise tie-ups. After all, the $122 billion that consumers spend on merchandise linked to entertainment every year is greatly beneficial for any company that banks on related products.
Companies generate revenues from sale of show-specific merchandise. In addition, these products remain in public eye, acting as free advertisement for the show.
Microsoft (MSFT - Free Report) will launch a video game from the show and offer science camps named after the Camp Know Where from the show at its U.S. stores all summer, according to Bloomberg. Microsoft carries a Zacks Rank #2 (Buy).
Stranger Things is also partnering with Nike (NKE - Free Report) to release their “OG Collection” on Jul 12. The collection will comprise show-specific clothing related to Independence Day as portrayed in Season 3. Some of the show’s character-specific fashion is also being offered by Levi Strauss (LEVI - Free Report) and H & M Hennes & Mauritz (HNNMY - Free Report) . Given the fan base the show enjoys, these companies would benefit immensely from sales of show-specific products.
More Stock News: This Is Bigger than the iPhone!
It could become the mother of all technological revolutions. Apple sold a mere 1 billion iPhones in 10 years but a new breakthrough is expected to generate more than 27 billion devices in just 3 years, creating a $1.7 trillion market.
Zacks has just released a Special Report that spotlights this fast-emerging phenomenon and 6 tickers for taking advantage of it. If you don't buy now, you may kick yourself in 2020.
Click here for the 6 trades >>