P&G Recalls Shades of Clairol

The Procter & Gamble Company (PG - Analyst Report) voluntarily recalled ten shades of its Clairol Natural Instincts in the U.S., Canada and Puerto Rico. The recall was intended to withdraw a mismatched ColorFresh Revitalizer sachet in the kits that the company expected would not create a required color result. However, all the other products in the kit are safe.

The following shades of the company were recalled:  Natural Instincts Shade 16 Light Auburn  (Spiced Tea), Natural Instincts Shade 35 Brown Black  (Ebony Mocha), Natural Instincts Creme Shade 03G Light Golden Blonde  (Honey Creme), Natural Instincts Creme Shade 7.5 Dark Blonde  (Maple Creme), Natural Instincts Creme Shade 21G Medium Golden Brown  (Caramel Creme), Natural Instincts Creme Shade 23R Medium Auburn  (Raspberry Creme), Natural Instincts Creme Shade 30R Dark Auburn  (Cherry Creme), Natural Instincts Creme Shade 31 Darkest Brown  (Coffee Creme), Natural Instincts Vibrant Shade 9 Natural Light Blonde  (Blonde Vibrance), Natural Instincts Vibrant Shade 10 Extra Light Blonde  (Sun-Kissed Blonde).

PG removed the products in issue from shelves and has informed regulatory authorities in the affected countries.  The company claimed that the consumers with one of the impacted sachets can still use everything else in the kit, including the main colorant and color conditioning treatment, but should discard the ColorFresh Revitalizer sachet.  

PG which primarily competes with Kimberly Clark Corp. (KMB - Analyst Report) and Unilever (UL - Analyst Report) currently holds a Zacks #3 Rank#3 which translated into a short term ‘Hold’ recommendation. On a longer term, we are ‘Neutral’ on the stock.

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