Back to top

Analyst Blog

Cancer treatment systems maker BSD Medical Corp has landed a distribution deal with Appleton Medical Services Inc. for its MicroThermX Microwave Ablation system for soft tissue ablation (destruction).

Appletonis a leading distributor of minimally-invasive surgical products with a rich history of selling specialty surgical devices made by some of the major medical companies in the U.S. It has a dedicated sales force specialized in marketing a select range of surgical products for the interventional radiology market, the target market for BSD Medical’s ablation products.

The agreement provides Appleton the rights to distribute the MicroThermX products in Missouri, Louisiana, Oklahoma, Mississippi, Arkansas, Kansas, Iowa, Nebraska and Texas.

The deal represents a part of BSD Medical’s ongoing efforts to establish a dedicated specialty distribution network for the MicroThermX products in the U.S. The company has strategized to use the network of specialty distribution firms, which market products in the interventional radiology area. Moreover, BSD Medical is expanding its marketing and sales force to support the roll-out of its MicroThermX products.  

BSD Medical introduced the innovative MicroThermX system in the U.S. in December 2010. Subsequently, the Utah-based company successfully launched its first MicroThermX system in Europe in January 2011.

The MicroThermX system leverages BSD Medical’s proprietary synchronous phased array technology to deliver precision-guided microwave energy to ablate soft tissues using a single-patient-use disposable antenna.

The minimally-invasive MicroThermX system has been developed to provide treatments as a stand-alone therapy and has applications in open surgical and percutaneous (via needle-puncture of the skin) ablation procedures. As such, it can be used by both surgeons and interventional radiologists.

The MTX-180 system offers several key advantages over the legacy radio frequency-based systems including delivery of wider ablation zones in less time employing microwave energy.

BSD Medical competes with established players like Boston Scientific (BSX - Analyst Report) and Angiodynamics (ANGO - Analyst Report) in the thermal ablation market.  The global market potential for soft tissue ablation has been estimated to exceed $2.3 billion, offering a significant opportunity for BSD Medical.

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
SYNAPTICS I… SYNA 78.11 +8.14%
CENTURY ALU… CENX 19.88 +5.74%
GREEN PLAIN… GPRE 39.41 +5.12%
PILGRIM'S P… PPC 28.82 +3.08%
THE PANTRY… PTRY 18.41 +2.79%