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Coke, Pepsi On Board with S&W Seed Co.

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S&W Seed Company. Stevia harvested, Coke and Pepsi on board.

Ian Gilson, CFA

The company has announced that the first crop of stevia leaf has been harvested and is drying prior to shipment to PureCircle. In that report S&W Seed quoted industry sources as projecting a stevia penetration of the sweetener market at 20 to 25% and that stevia has exceeded $500 million in annual revenue and could exceed billions of dollars a year.

A report on the internet stated that Coke and Pepsi got the green light to use Pure Circle's Truvia (the leading stevia sweetener).

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