Back to top

Analyst Blog

Unilever Plc.(UL - Analyst Report) has decided to get rid of some more of its Alberto Culver brands, and this time it is shedding the Culver Specialty Brands division, which includes Mrs. Dash, Molly McButter, Sugar Twin, Bakers Joy and Static Guard in the US and Canada.

U.S.-based B&G Foods Inc. (BGS - Snapshot Report) has emerged as an interested buyer, and Unilever has agreed to sell the brands for a return of $325 million in cash.

The world’s leading manufacturer of fast moving consumer goods, Unilever had completed its takeover of Chicago-based Alberto Culver on May 10, 2011 for $3.7 billion.

Unilever agreed to part with Alberto VO5 brand in the United States and to fully shed its own ‘Rave’ hair products to conform to the directions of the United States Department of Justice (DOJ). The DOJ had issued this prerequisite for the buyout of Alberto Culver in order to reduce competition in the US hair care market.

The acquisition added brands like TRESemme and Nexxus, plus Alberto VO5, which Unilever can sell outside the US.

Following the ownership of Alberto, Unilever became the world’s leading company in hair conditioning, the second largest in shampoo and the third largest in styling.

Headquartered in London, Unilever manufactures and sells consumer products in more than 100 countries under brands such as Hellmann’s, Lipton, Surf, Dove, Suave and Vaseline. Unilever had sales of $62 billion in 2010. However, the presence of Procter & Gamble Co. (PG - Analyst Report), a strong competitor, concerns us.

Unilever holds a Zacks #3 Rank, which translates into a short-term Hold rating.

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
ERBA DIAGNO… ERB 3.80 +7.04%
BANCO DO BR… BDORY 14.74 +5.66%
AIR INDUSTR… AIRI 9.99 +4.15%
EQT MIDSTRE… EQM 98.14 +3.38%
WEATHERFORD… WFT 23.64 +3.10%