Back to top

Analyst Blog

Zacks Equity Research

A Multi-year Contract Win for ACXM

ACXM CSGP

 ZacksTrade Now

This page is temporarily not available.  Please check later as it should be available shortly. If you have any questions, please email customer support at support@zacks.com or call 800-767-3771 ext.  9339.

Recently, Acxiom Corporation (ACXM - Analyst Report) declared the winning of a multi-year contract for providing end-to-end services. The order came from New Jersey’s biggest health insurance organization, Horizon Healthcare Services, Inc.

Acxiom shall be providing a wide range of its advanced marketing and analytic services in order to develop personalized and interconnected marketing program systems for Horizon, catering to the betterment of the latter’s vast health clientele. These services shall include InfoBase, Universal Patient Link (UPL), Acxiom Consumer Insights and proficient consultancy services for Horizon’s present and potential customers.

It is the global reputation along with expertise in providing end-to-end solutions that has made the company achieve this massive contract. Management had always retained its keen interest in technological advancements and come up with innovation-centric strategies in order to better serve its customers with state-of-the-art solutions.

On Feb 16, 2012, ThinkVine added Acxiom to its Value Added Reseller (VAR) program. According to this agreement, Acxiom shall incorporate ThinkVine’s ThinkAhead technology platform with the intent of ameliorating sales, achieving flexibility in marketing management and yielding better returns on its marketing investments. Such moves are encouraging considering the uncertainty still prevailing in the world economic scenario.

However, Acxiom should be ever vigilant on performances of its competitors in the industry. Such ominous players include Camelot Information Systems Inc. , Costar Group, Inc. (CSGP - Snapshot Report) and Computer Task Group Inc. .

The company currently retains a Zacks #3 Rank, which translates into a short-term ‘Hold’ rating. We also maintain a long-term ‘Neutral’ recommendation on the stock.

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

Learn more

Start for as little as $4.50 per trade.

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
DIXIE GROUP DXYN 15.84 +7.90%
BOFL HOLDING BOFI 85.30 +4.97%
RAMBUS INC RMBS 12.31 +4.41%
VIPSHOP HOLD VIPS 148.73 +4.35%
NETFLIX INC NFLX 345.74 +4.32%