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VeriFone Systems, Inc. (PAY - Analyst Report) recently announced that it had received contracts from New Balance and Samsonite for deploying its GlobalBay Mobile Point of Sale (mPOS) platform for the iPOD touch. The niche benefit derived from the mPOS solution is that it makes the store associate flexible. An individual can now be operational from any point, for improved and easy customer service management.

Other features of the GlobalBay applications offered by VeriFone to store associates include hassle-free access to inventory and price, besides product technicalities and previous order records. when combined  the platform enhances customer satisfaction and also caters to management efficiency, making it a really attractive solution package for retailers worldwide.

VeriFone retailer facilities apart from its mPOS solution include the Payware Mobile Enterprise card encryption solution for the iPod touch. This allows for card acceptance, payment transaction encryption facility and VeriFone’s PAYware Connect gateway services.

This has been a pretty impressive and productive week for the company. A new flexible and inexpensive payment-as-a-service platform was introduced called SAIL on May 8, 2012. The platform is completely compatible with all types of mobile devices available in the market. The objective is to allow for major market share proliferation.

On May 7, 2012, Manhattan Associates, Inc. (MANH - Snapshot Report) declared that it has received a contract from The Container Store for its SCOPE(R) supply chain services. Hence, VeriFone should remain wary of similar advances by competitors in the industry.

The current Zacks Consensus Estimate for the second quarter of 2012 and for fiscal 2012 is 53 cents per share and $2.33 per share, respectively. The company currently retains a Zacks #3 Rank, which translates into a short-term Hold rating. However, we presently maintain our Neutral recommendation on the stock.

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