Mindshare Chooses Acxiom

Recently announced, Acxiom Corporation (ACXM - Analyst Report) was chosen by Mindshare for providing consumer insight services for its CORE platform in the United States, Europe and Australia. This coverage is targeted for proliferation across other regions in the world too in future.

According to this agreement, Acxiom shall provide its valued data quality services in a secure manner to Mindshare’s CORE clientele. This shall not only cater to improving Mindshare’s consumer satisfaction but also bolster Acxiom’s credibility and expertise in its marketing and data services segment.

Management of both parties involved expressed their ebullience on the venture. It would not be too much of a hyperbole to assume that this venture is the start of a strong and long-term alliance between two highly reputed organizations in the world today.

Acxiom recently reported financial results for its fiscal year 2012. While total revenue surged nearly 2% to reach $1.1 billion, the marketing and data services segment sales jumped almost 5% annually to reach a whopping $772 million at the end of the fiscal year. We can be optimistic about witnessing another strong performance in the upcoming quarter, primarily from this profitable segment with the current turn of events.

On June 12, 2012, Unisys Corporation (UIS - Analyst Report) received a task order or nearly $20 million from the Internal Revenue Service (IRS) under the Total Information Processing Support Services. Acxiom should be wary of such advances made by its peers in the industry at all times.

The current Zacks Consensus Estimates for the first quarter of fiscal 2013 and for fiscal 2013 are 10 cents per share and 61 cents per share, respectively. The company currently retains a Zacks #3 Rank, which translates into a short-term ‘Hold’ rating. We also have a ‘Neutral’ recommendation on the company’s stock.