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Monsanto Company (MON - Analyst Report) recently announced the launch of Weed Manager PLUS, a new mobile application for farmers to facilitate effective weed management. This weed management solution is the latest addition to Monsanto’s Roundup Ready PLUS Weed Management Solutions platform. The new application launched at the Farm Progress Show is targeted to manage tough-to-control and glyphosate-resistant weeds. 

This mobile application is expected to provide recommendation for effective weed management for crops across the country. Use of endorsed residual herbicide products is currently rewarding for its users as their potential incentives can be easily calculated by Weed Manager Plus.

Moreover, it can be used as a tank mixing tool and has a measurement conversion calculator. The new application is certainly an innovative, decision-making tool targeted toward weed management and can be downloaded from Google Play or the Apple App Store.

Monsanto Company is a global provider of agricultural products for farmers.  The company produces seed brands for corn, soy and cotton. It also develops biotechnology traits that assist farmers in controlling insects and weeds, improve drought tolerance, and increase yields.

The company competes with peers like Syngenta AG (SYT - Analyst Report) and The Dow Chemical Company (DOW - Analyst Report). We believe that the company’s R&D and technology investments, though expensive, will drive growth and position it as a technology leader in the upcoming quarters as well.

We maintain a Neutral recommendation on Monsanto in the long run. However, the company holds a Zacks #2 Rank, which translates into a short-term rating of Buy. The Zacks Consensus Estimate for the company is pegged at a loss of 44 cents for the fiscal fourth quarter of 2012.

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