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In order to boost its comprehensive eco-sustainability strategy, Jamba Juice Company, a subsidiary of Jamba Inc. (JMBA - Snapshot Report), inked a strategic collaboration with Global Green USA’s Coalition of Resource Recovery (CoRR). As per the new alliance, CoRR will shore up Jamba Juice’s plans to reduce waste and energy consumption and increase the usage of environmentally-friendly materials.

Global Green USA’s Coalition of Resource Recovery (CoRR) is an industry working group committed to business value generation by transforming waste into assets. The company works with organizations in their environmental conservation programs by promoting effective waste diversion technologies and conducting pilot programs in New York City and across the country.

Jamba continues to be active on its environment saving spree, by forming alliances with many organizations that undertake waste management and environmental sustainability initiatives. The company recently announced that it will discontinue the usage of polystyrene and switch to an environmentally friendly alternative by the end of 2013.

Polystyrene, the highly used plastic worldwide in the restaurant sector, poses an environmental threat due to its non-recyclable property. Use of the material is banned in many U.S. cities like Seattle as its disposition is hazardous for both water and land animals.

Along with this, the company is also active on menu innovation to boost its quality offerings. Recently, the company introduced a new fruit and dairy smoothie for schools. The naturally sugared beverage has been launched as an alternative for schools which have banned sugary soft drinks.

Emeryville, California-based Jamba owns and franchises Jamba Juice stores and also operates as a restaurant retailer of specialty beverages and various food products across the globe. As of July 3, 2012, it had 783 stores, including 305 company-owned and operated stores and 448 franchise-operated stores in the United States, as well as 30 international stores.

Jamba, which competes with the likes of Starbucks Corporation (SBUX - Analyst Report) and Caribou Coffee Company Inc. , carries a Zacks #5 Rank, signifying a Strong Sell rating. We presently have a long-term Underperform recommendation on the stock.

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