3M Company ( MMM - Analyst Report ) recently announced the roll out of a new range of Filtrete Water Filteration Products. Filtrete, a well established brand from 3M, is primarily known for its air filtration products for heating and cooling systems.

Owing to the risks of water borne diseases in the world, currently more and more families are opting for superior quality water filtration systems. 3M, through its Filtrete Brand, is developing new High Performance Drinking Water System with maximum filtration, which helps reduce contaminants that may be found in water.

The need for each family’s water filtration is varied and with its new range of products, the company is upbeat about addressing those varying needs. The new line of Filtrete Water Filtration Products comes with simple installation process and minimal maintenance requirements.

The Filtrete Water Filtration Products essentially include four special filtration levels and three types of installed systems, specifically designed to cater to the filtration needs of homeowners. The basic and standard filtration levels filter sediment to minimize cloudiness as well as chlorine taste and odor to enhance the taste of water. The advanced and maximum filtration levels, on the other hand, filter harmful pollutants like microbial cysts and lead.

3M is globally recognized for its innovations, which are supported by some of its well-known brands, such as Nexcare, Post-it, Filtrete, Scotch, Scotch-Brite, and Scotchgard. We believe that continued capital expenditure with new product launches should bolster its prospects across most end markets.

We continue to maintain a Neutral rating on 3M Company for the long term and a Zacks #3 Rank (Hold recommendation) over the next one- to- three months.