Back to top

Analyst Blog

We have upgraded our long-term recommendation on Ford Motor Co. (F - Analyst Report) to Neutral. The largest automobile producers is benefiting from its investments in the emerging markets and focus on hybrid vehicles. However, we are concerned about higher structural costs and the economic uncertainties around the world, which may affect the company’s profitability.

Ford is expanding its foothold in the emerging global markets including Argentina, Brazil, China, India and Thailand. The company expects that 70% of its global expansion will be in Asia, primarily China and India. It anticipates that these investments will eventually bear fruit with a 50% improvement in sales to 8 million vehicles in 2015. Small cars sales contribution is expected to go up to 55% of its total sales by 2020 from 48% currently.

Ford’s continuous focus on hybrid vehicles has played a crucial role in its revival since late 2006. The company plans to invest $135 million for its next-generation hybrid-electric vehicles for developing the key components, including advanced battery systems.

It also mulls the introduction of five fuel-efficient hybrid-electric vehicles this year including Focus Electric, C-MAX Hybrid, C-MAX Energi plug-in hybrid, new Fusion Hybrid and Fusion Energi plug-in hybrid. Thus, the company aims to reduce the cost of its current hybrid system along with improving production capacity.

However, the company has been replacing its older vehicles with new models to provide customers with smart technology, outstanding safety, excellent fuel efficiency and high quality standards with greater comfort. This initiative involves an increase in commodity and structural costs. Ford expects a roughly $2 billion increase in its automotive structural costs in 2012.

Ford, in the second quarter of 2012, registered a 39% decline in its profit to $1.20 billion or 30 cents per share from $1.98 billion or 49 cents in the corresponding quarter of 2011. However, the earnings per share surpassed the Zacks Consensus Estimate of 28 cents.

Revenues dipped 6% year over year to $33.3 billion, due to lower operating results in all regions, except North America. However, it exceeded the Zacks Consensus Estimate of $32 billion.

Ford, which competes with Toyota Motor Corporation (TM - Analyst Report), maintains a Zacks #3 Rank, which translates into a short-term (1 to 3 months) Hold rating.

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
UNITED THER… UTHR 117.83 +28.51%
TRIQUINT SE… TQNT 20.67 +6.52%
RF MICRO DE… RFMD 12.47 +6.04%
VASCO DATA… VDSI 14.77 +4.68%
BANCO DO BR… BDORY 15.53 +3.95%